Strategic Partnerships Lead

Mumsnet

Strategic Partnerships Lead managing high-value brand partnerships for Mumsnet. Responsible for driving revenue growth through strategic partnerships and client relationships.

Posted 4/22/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Own a portfolio of 10+ Gold Partner accounts, with a clear revenue target.
Identify where existing partnerships are under-leveraged and reshape them to unlock step-change growth, moving beyond campaign execution to solving the commercial problem
Diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend
Build bespoke, always-on partnership propositions tailored to each client’s objectives, audience needs and budget cycle
Identify, approach and convert major FMCG, grocery, retail and parenting brands into new Gold Partner relationships
Build and execute outbound strategies using audience insight, category knowledge and market intelligence
Cultivate long term relationships with senior marketing leaders at major clients, offering value at every stage.
Own your pipeline end to end: prospecting, qualification, proposal, negotiation, close and renewal
Maintain rigorous CRM hygiene, pipeline discipline and accurate forecast inputs
Operate confidently at Marketing Director and Head of Brand level, leading strategic commercial conversations — not just responding to briefs
Challenge client assumptions where needed, reallocate budget based on insight, and position Mumsnet as an always-on strategic partner.
Lead on strategy and creativity for pitches, translating client objectives into partnership ideas that span awareness and performance
Collaborate closely with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals
Embed AI in your workflow to improve account research, audience insight, proposal development and pipeline management
Contribute to the commercial team’s collective standard, raising the quality of proposals, pitches and client engagement, and distilling best practices across the team.

Requirements

What you’ll need

Proven success in brand partnerships, media sales, or senior commercial roles at a publisher, agency or brand
A black book of Marketing Director and Head of Brand relationships at major UK advertisers, particularly in FMCG, grocery and retail
Demonstrable track record of growing partnership revenue significantly - not just maintaining accounts, but driving step-change growth
Proof that you can be an always-on partner for major brands, offering strategic value to them outside of specific campaigns
Comfortable building and selling bespoke, high-value (£100k–£500k+) commercial propositions from scratch
Strong commercial judgement: pricing, product mix, prioritisation and knowing when to walk away
Highly self-starting with a drive to exceed targets rather than meet them
Operational discipline: CRM, pipeline management, forecasting
Clear alignment with Mumsnet’s purpose and values

Benefits

Comp & perks

Buy More Holiday Scheme (on top of 25 days)
EMI Share Options Scheme (after 12 months)
BUPA Private Medical or Dental Cover*
Enhanced Parental Leave
Employee Assistance Programme
Mumsnet Workplace Pension Scheme
Cycle2Work & Electric Vehicle Schemes*
Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
Leisure & Retail Perks via Perkbox
Monthly Team Social Events & Annual Team Bonus Opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand partnershipsmedia salescommercial strategypipeline managementforecastingproposal developmentaudience insightcategory knowledgenegotiationCRM hygiene

Soft Skills

relationship buildingstrategic thinkingcommercial judgementself-startingdrive to exceed targetscollaborationcreativityproblem solvingcommunicationleadership