Multiple

CRM Product Manager

Multiple

full-time

Posted on:

Location Type: Hybrid

Location: Ta Xbiex • Malta

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About the role

  • Act as the subject matter expert for all CRM platforms, tools, and integrations across the group.
  • Maintain an in-depth understanding of system capabilities, limitations, data structures, and upcoming enhancements.
  • Train all newcomers on CRM systems, processes, and best practices.
  • Develop and upskill the existing CRM team, ensuring they stay proficient in new features and platform evolutions.
  • Identify opportunities where AI can automate or enhance CRM operational processes.
  • Keep all stakeholders informed about platform updates, new features, and potential risks.
  • Take full ownership of technical CRM projects, such as Migration to new CRM platforms, Implementation of new CRM tools or modules, Collaboration with vendor and internal tech teams on integrations.
  • Continuously seek ways to streamline CRM workflows using automation, AI, and platform capabilities.

Requirements

  • 3+ years of experience in CRM, CRM technology, marketing operations, or similar roles—preferably within the iGaming industry.
  • Strong understanding of CRM platforms (Optimove, Softswiss, Solitics, Omarsys and similar).
  • Experience working with product/tech teams on requirements, specs, and QA.
  • Solid understanding of customer lifecycle, segmentation, automation, and data flows.
  • Exceptional communication skills and ability to translate technical concepts for non-technical stakeholders.
  • Project management experience, especially with implementations or migrations.
  • Analytical mindset and strong problem-solving skills.
  • Ability to work cross-functionally and manage multiple ongoing projects.
Benefits
  • Health Insurance
  • Wellness benefit (after probation)
  • Optician/Spectacle and Blue Lens Benefit (after probation)
  • Breakfast/lunch all week
  • Monthly snacks allowance
  • Training support
  • Modern office facilities
  • Dog friendly workplace
  • Exciting Company Events
  • Monthly beer Fridays
  • Eur1,000 refer a friend bonus
  • One day birthday holiday
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM platformsdata structuresautomationAImigrationimplementationcustomer lifecyclesegmentationdata flowsproject management
Soft Skills
communication skillsproblem-solving skillsanalytical mindsetcross-functional collaborationtrainingstakeholder managementteam developmentadaptabilityownershipupskilling