Digital Marketing

• Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry digital marketing strategy across key regions.
• Supporting Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency is aligned with forecasting.
• Management of external digital marketing agencies, ensuring delivery of channel strategy and performance.
• Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
• Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
• Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
• Develop and implement CRM strategies to enhance customer retention and engagement.
• Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
• Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
• Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
• Seek opportunities to drive growth and optimize performance across marketing channels.
• Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
• Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.

Digital Marketing Manager

Website Lead, Digital Marketing

B2B Digital Marketing Specialist

Digital Marketing Executive