Mulberry England

Senior Digital Marketing Executive

Mulberry England

contract

Posted on:

Location Type: Hybrid

Location: Kensington • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • You will be responsible for managing paid media campaigns across central EMEA & US social platforms: predominantly Tiktok, Meta, Pinterest and Twitter.
  • Setup and execute retargeting and prospecting paid social ads across Tiktok, Meta, Pinterest, Twitter and YouTube across UK, US, EU, KR, JP & AU.
  • Drive and grow the following KPIs: Reach, Traffic, CTRs%, ATCs, CPCs, Sales.
  • Daily monitoring of ad performance around 3 fundamental areas: audience, product and platform.
  • Continuous optimisation of bid strategies, placement types and ad formats across the right demographics (age groups, locations etc).
  • Working with Social Manager and broader paid marketing function to ensure campaigns are running on time, and in line with KPI and spend targets by region.
  • Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports.
  • Maintain strong publisher relationships with Meta, Tiktok, Pinterest.

Requirements

  • 1-2 years within a similar role, must hit the ground running with regards to campaign execution across Meta, Tiktok and Pinterest. Experience with Twitter and YouTube a plus, but not mandatory.
  • Strong Excel user, experience in pivoting datasets and creating performance graphs fit for trade is essential.
  • Ability to work cross-functionally with creative, copy, paid and commercial teams on multiple projects and prioritise responsibilities and tasks proactively.
  • Ability to work efficiently in a fast-paced global retail environment.
Benefits
  • Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
  • Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
  • Act as an ambassador for Mulberry and communicate positively about the brand.
  • As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
  • Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media campaignsretargeting adsprospecting adsad performance monitoringbid strategiesad formatsdata analysisExcelpivoting datasetsperformance graphs
Soft skills
cross-functional collaborationproject prioritizationproactive task managementefficiency in fast-paced environments