Senior Product Marketing Manager

Mudflap

Senior Product Marketing Manager bringing Mudflap’s fintech fuel-management products to market. Leading launches, customer research, messaging, competitive analysis, and adoption across trucking customers.

Posted 8/5/2026full-timePalo Alto • California, Texas • 🇺🇸 United StatesSenior💰 $165,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and cross-functional product launches, with a strong focus on customer research, messaging, and project management. Proven ability to translate insights into actionable strategies that drive product adoption and market success.

Highest-signal resume keywords

Product Marketing ExperienceCross-Functional Product LaunchesCustomer Research ExpertiseStrong Writing and CopywritingProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementGrowth MarketingCustomer ResearchPositioning FrameworksMessaging DevelopmentLaunch Success MetricsData AnalysisWin/Loss AnalysisLifecycle CampaignsSaaS Marketing

Soft Skills

Organizational SkillsAbility to Operate with AmbiguityProcess BuildingCommunication Skills

Industry Keywords

FintechSaaSMarketplaceLogisticsHigh-Growth Technology

About the role

Key responsibilities & impact

Own product and feature launches end to end, including launch planning, cross-functional timelines, GTM readiness, internal communications, release documentation, and retrospectives
Run customer research through interviews, surveys, win/loss and churn conversations, and voice-of-customer synthesis
Translate positioning frameworks into value propositions, product narratives, and segment-specific messaging
Execute customer-facing messaging across websites, product pages, lifecycle campaigns, launch communications, Help Center, sales collateral, and customer emails
Monitor competitors and maintain battlecards across the fuel, payments, and fleet-management landscape
Define launch success metrics, partner with Data Science to instrument them, and drive post-launch adoption through education, lifecycle messaging, and in-product touchpoints
Partner with Product, Sales, Customer Success, Design, and Data Science
Report to the Product Marketing Lead as an individual contributor

Requirements

What you’ll need

5–7+ years of experience in Product Marketing, Growth Marketing, Product Management, or a closely related function at a high-growth technology company
Demonstrated ownership of cross-functional product launches from planning through post-launch adoption
Hands-on customer research experience, including interviews, win/loss analyses, or voice-of-customer programs
Ability to turn customer research findings into recommendations that change decisions
Experience translating positioning into website copy, marketing campaigns, enablement materials, and in-product content
Strong writing and copywriting ability
Excellent project management and organizational skills
Ability to operate with ambiguity, manage multiple priorities, and build processes where none exist
Experience in fintech, SaaS, marketplace businesses, logistics, or other high-growth environments
Must reside in the U.S. and be legally authorized to work in the United States for any employer

Benefits

Comp & perks

Commuter benefits
Lunches and snacks
Collaborative, high-growth environment
Competitive salary
Equity in a high-growth startup
Multiple health benefit options
Responsible Time Off
401(k) matching
Opportunities and support for major career growth
Annual Company offsite event (Mudfest!)