MUD\WTR

Growth Marketing Manager

MUD\WTR

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $110,000 - $120,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own day-to-day management and optimization of paid media campaigns across Meta (Facebook/Instagram), Google and YouTube, TikTok, , Axon and other key digital ad platforms.
  • Manage the full campaign lifecycle: planning, audience development, campaign setup, budget pacing, bid management, QA, and ongoing optimization.
  • Execute weekly creative uploads, campaign builds, and audience refreshes across platforms.
  • Implement and maintain proper campaign structures, naming conventions, and organizational best practices.
  • Monitor campaigns daily, making real-time adjustments to budgets, bids, and targeting to improve performance.
  • Build and distribute weekly and monthly performance reports for leadership, translating complex data into clear, actionable insights.
  • Track and analyze campaign KPIs including CAC, ROAS, CTR, CPC, CPM, CVR, and LTV across channels and campaigns.
  • Maintain and optimize dashboards in Northbeam (or similar attribution platforms) to provide accurate, real-time visibility into channel performance.
  • Conduct post-campaign analysis and generate learnings documentation to inform future strategy.
  • Proactively identify and communicate performance trends, anomalies, and opportunities to leadership before issues arise.
  • Develop weekly channel-level reporting cadence with clear narrative on what's working, what's not, and what's next.
  • Design and execute rigorous A/B and multivariate testing frameworks for creative, audiences, landing pages, and bidding strategies.
  • Lead ongoing split testing of ad formats, copy variations, hooks, CTAs, and visual treatments.
  • Develop hypotheses based on performance data and systematically test to validate or invalidate.
  • Document all test results and maintain a testing log with clear learnings and next steps.
  • Collaborate with web team on landing page testing and conversion rate optimization (CRO) to improve full-funnel performance.
  • Be a champion of high performing creative, reviewing test results, identify winning concepts, surface insights, and set actionable next steps.
  • Generate and distribute creative performance reports highlighting top performers, fatiguing assets, and whitespace opportunities.
  • Develop creative briefs informed by performance data, competitive analysis, and platform trends.
  • Maintain the creative bank tracking all launched assets with performance metrics across 2-week test cycles.
  • Partner with the creative team to iterate on winning concepts and test new angles.
  • Translate quantitative performance insights into qualitative creative direction.

Requirements

  • 3-5 years of hands-on experience managing paid media campaigns for DTC ecommerce brands, with significant time in-platform (not just strategy).
  • Deep expertise in Meta Ads Manager, & Google Ads including campaign structure, audience building, bid strategies, and optimization levers.
  • Strong analytical skills with experience using attribution platforms (Northbeam, Triple Whale, Rockerbox) and web analytics (GA4).
  • Proven track record of managing campaigns to CAC, ROAS, and LTV targets with demonstrated ability to scale spend efficiently.
  • Experience with A/B testing methodologies and a systematic approach to creative and audience optimization.
  • Proficiency in performance reporting: ability to build dashboards, analyze data, and translate insights into clear recommendations.
  • Experience working with creative teams and providing performance-informed creative direction.
  • Understanding of DTC ecommerce metrics and unit economics (CAC, LTV, AOV, contribution margin).
  • Excellent attention to detail with strong organizational and project management skills.
  • Clear written and verbal communication skills, comfortable presenting performance data to people with different context levels.
  • Self-starter mentality with ability to work independently in a fast-paced, remote environment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media campaign managementcampaign optimizationA/B testingmultivariate testingdata analysisperformance reportingbudget managementaudience developmentbid managementconversion rate optimization
Soft skills
analytical skillsattention to detailorganizational skillsproject managementcommunication skillsself-starter mentalitycollaborationproblem-solvingstrategic thinkingcreativity