Mspark

Media Buyer

Mspark

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Execute and manage programmatic display and video campaigns directly within a DSP.
  • Support campaign execution through managed-service programmatic buying partnerships.
  • Assist with campaign setup including audience targeting, inventory selection, creative trafficking, pacing, and bid adjustments.
  • Plan and execute direct IO media buys by working directly with publishers to secure inventory aligned with campaign goals.
  • Provide regular performance reports with actionable insights.
  • Collaborate with internal stakeholders to align media plans with business objectives.

Requirements

  • Bachelor’s degree and/or the equivalent combination of education and experience.
  • 2–4 years of hands-on programmatic media buying experience.
  • Product knowledge with display, video, audio, and digital out of home.
  • Google Analytics 4 Certification, Google Tag Manager Fundamentals, IAB Digital Media Buying & Planning Certification, IAB Programmatic Buying & Selling Certification, Digital Marketing Platform (DV360) Certification, The Trade Desk Edge Academy Certification (or similar certifications).
  • Proven ability to manage full-funnel campaigns (awareness, consideration, conversion) across multiple industries or verticals.
  • Demonstrated track record of delivering against KPIs such as ROAS, CPA, CTR, CVR, CPL, and customer acquisition goals.
  • Experience managing budgets of $15K+/month across platforms and scaling campaigns efficiently.
  • Familiarity with audience segmentation, custom and lookalike audiences, interest targeting, and first-party data strategies.
Benefits
  • Travel up to 10% or as business demands
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic media buyingcampaign setupaudience targetinginventory selectioncreative traffickingbid adjustmentsfull-funnel campaignsKPI managementbudget managementdata strategies
Soft Skills
collaborationcommunicationanalytical thinkinginsight generationstakeholder alignment
Certifications
Google Analytics 4 CertificationGoogle Tag Manager FundamentalsIAB Digital Media Buying & Planning CertificationIAB Programmatic Buying & Selling CertificationDigital Marketing Platform CertificationThe Trade Desk Edge Academy Certification