Associate Director, Consumer Marketing – Patient Adherence Program Lead

MSD

Associate Director leading Merck’s U.S. PAH patient adherence marketing program.

Posted 8/21/2026full-timeNorth Wales • New Jersey, Pennsylvania • 🇺🇸 United StatesSenior💰 $142,400 - $224,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading patient adherence strategies and developing omnichannel patient experiences within the U.S. pharmaceutical landscape, focusing on compliance, stakeholder management, and data-driven decision-making.

Highest-signal resume keywords

Patient Adherence StrategyCross-Functional LeadershipOmnichannel Patient ExperienceBudget ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Agile PrinciplesBrand MarketingCustomer InsightsFinancial AnalysisMarket AccessMarket ResearchPricing StrategiesProduct ManagementPromotions ManagementSales Support

Soft Skills

AdaptabilityCreativityCommunicationProject LeadershipStrategic Thinking

Tools & Technologies

CRMDigital EngagementAnalyticsDashboards

Certifications & Qualifications

Master's DegreeMBAMS

Industry Keywords

PharmaBiotechHealthcare MarketingPatient ServicesPatient ExperienceAccessSpecialty PharmacyHub Services

About the role

Key responsibilities & impact

Lead the consumer patient adherence strategy for the U.S. PAH drug
Shape and scale a patient-centered program helping appropriate patients start therapy, stay engaged, and navigate treatment milestones
Own strategy, execution, and optimization of the adherence program
Develop omnichannel patient experiences, including CRM, digital, education, and support resources
Partner with analytics and digital teams to define KPIs, dashboards, and optimization opportunities
Orchestrate cross-functional execution across Marketing, Patient Services, Market Access, Digital, Data & Analytics, Medical, Legal/Compliance, agencies, and other stakeholders
Ensure compliant, effective, and scalable program delivery
Translate patient insights, business priorities, and performance data into practical solutions that improve patient experience and support persistence
Manage agency and vendor relationships, budgets, and project leadership activities

Requirements

What you’ll need

Master's Degree, MBA or MS
5+ years of U.S. pharma, biotech, healthcare marketing, patient services, patient experience, access, or digital engagement experience
Experience building or optimizing marketing, patient support, adherence, CRM, or engagement programs
Strong cross-functional leadership and stakeholder management skills
Strong communication, project leadership, budget management, and agency/vendor management capabilities
Specialty, rare disease, hub services, specialty pharmacy, or patient adherence experience preferred, but not required
Required skills: Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking
Must be a U.S. or Puerto Rico resident
No visa sponsorship available

Benefits

Comp & perks

Annual bonus
Long-term incentive, if applicable
Medical, dental, and vision healthcare
Other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate days
Sick days
Hybrid work arrangement