HIV Payer Marketer

MSD

Associate Director developing US HIV payer strategies for Merck’s innovative medicines. Shaping market access, pricing, contracting, campaigns, and value messaging across payer segments.

Posted 8/21/2026full-timeNorth Wales • Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $142,400 - $224,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing market access strategies and solutions, leveraging market insights to shape promotional campaigns and value messaging for US payer segments. Strong ability to collaborate across functions and manage stakeholder relationships within the healthcare ecosystem.

Highest-signal resume keywords

Market Access Strategy DevelopmentPayer Customer Segment StrategyHealthcare Ecosystem KnowledgeLeadership and Communication SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Research InsightsBrand Marketing StrategiesPricing and Contracting StrategiesValue Evidence PlanningDigital Engagement Strategies

Soft Skills

Strategic ThinkingProblem SolvingCollaborationOrganizational SkillsRelationship Management

Certifications & Qualifications

BA/BS DegreeMBAMPHPharmD

Industry Keywords

Healthcare IndustryPayer SegmentsHIV ExperienceStakeholder ManagementConsulting Experience

About the role

Key responsibilities & impact

Develop market access strategies and solutions for assigned brands
Collaborate with Brand Marketing, Integrated Account Management, Outcomes Research and Policy to incorporate market/customer insights into payer customer segment strategies and value evidence planning
Collaborate with Global Market Access and Pricing teams on pricing and contracting strategies
Provide US payer input to Brand Marketing, Business Unit Leadership, Sales Leadership, Global Market Access Teams, Research Laboratories, Integrated Account Management, Legal, Compliance and Finance
Participate in developing value evidence strategies and coordinate with Outcomes Research / Value & Implementation
Leverage market and customer insights to shape market access strategies
Develop payer customer segment strategy, promotional campaigns and value messaging for US payer segments
Develop pricing and contracting strategies
Support pull-through activities and payer-related solutions for field sales and account management teams
Work with Senior Specialist and serve as dotted-line supervisor to develop and deploy managed-care strategy resources
Report to the Director, US HIV Payer Marketing

Requirements

What you’ll need

BA/BS Degree required
MBA, MPH, PharmD or other advanced degree preferred
Minimum of 5 years combined market access, marketing/sales leadership, account management, or consulting in the healthcare industry
Ability to develop and execute brand and customer marketing strategies, including innovative approaches and digital engagement
Strong knowledge of marketing principles and activating market research insights
Ability to translate market trends and customer needs into customer resources or tactics
Demonstrated understanding of healthcare ecosystem mechanics and economics across payer segments
Demonstrated understanding of US healthcare trends and policy issues and their potential impact on business opportunities
Ability to learn quickly and assess varied scenarios strategically and operationally
Demonstrated strategic thinking, problem solving, analytical critical thinking
Excellent leadership and communication skills
Demonstrated success establishing, developing and maintaining business relationships
Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines
Consulting/stakeholder management experience in a cross-functional capacity preferred
Previous experience in HIV preferred

Benefits

Comp & perks

Annual bonus
Long-term incentive, if applicable
Medical, dental, vision healthcare and other insurance benefits for employee and family
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Hybrid work arrangements