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MSD

Executive Director, Digital Marketing Platforms

MSD

Executive Director modernizing Merck’s AI-ready digital marketing platforms for global healthcare. Leading customer orchestration, personalization, channel activation, governance, and enterprise transformation.

Posted 8/17/2026full-timeNorth Wales • New Jersey, Pennsylvania • 🇺🇸 United StatesLead💰 $231,900 - $365,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining and driving enterprise product strategy for Digital Marketing Platforms, with a strong focus on customer engagement, identity resolution, and journey orchestration. Proven ability to lead cross-functional teams and influence senior stakeholders in complex, regulated environments.

Highest-signal resume keywords
Digital Marketing StrategyCustomer EngagementEnterprise Marketing TechnologyStakeholder Relationship ManagementThought Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Business AnalysisCustomer IdentitySegmentation and TargetingJourney OrchestrationDigital Channel ActivationGovernance ManagementProduct ManagementProgram ManagementStrategic PlanningWorkforce Planning
Soft Skills
Strong CommunicationExecutive Presence
Tools & Technologies
AdobeSalesforceVeeva
Industry Keywords
Digital HealthcareLife SciencesRegulated Environments

About the role

Key responsibilities & impact
  • Define and drive the enterprise product strategy for Digital Marketing Platforms.
  • Translate customer and business needs into an integrated roadmap across Customer Experience Orchestration and Digital Channel Operations.
  • Set strategic direction for customer engagement profiles, identity resolution and authentication, consent and preference management, segmentation and targeting, marketing journey management, experience orchestration, and content personalization.
  • Drive cross-functional alignment across business engagement, product management, architecture, engineering, analytics, and data teams.
  • Enable connected customer experiences across web, email, messaging, social, third-party platforms, and emerging digital touchpoints.
  • Lead modernization, consolidation, and integration of the marketing technology ecosystem.
  • Lead the operating model and governance approach for the broader Adobe stack.
  • Monitor AI, customer engagement, and marketing technology trends and translate emerging capabilities into strategic recommendations.
  • Provide thought leadership on AI, agentic workflows, and connected platform capabilities.
  • Shape investment priorities, roadmap tradeoffs, and resource strategy.
  • Partner with senior executives and enterprise stakeholders on executable roadmaps, governance, adoption, and operating discipline.
  • Lead through multiple layers of leadership and/or influence highly matrixed teams while shaping talent strategy and organizational readiness.

Requirements

What you’ll need
  • Bachelor’s Degree in Science, Technology, Marketing, Information Systems, Business, Data & Analytics, or related field.
  • 10+ years experience leading enterprise-scale digital, data, marketing technology, or customer engagement product capabilities with measurable business impact.
  • Deep expertise in customer identity, segmentation and targeting, journey orchestration, and digital channel activation.
  • Experience with enterprise marketing technology ecosystems such as Adobe, Salesforce, and Veeva.
  • Demonstrated success setting strategy for highly complex, cross-functional capability areas.
  • Strong business and technical acumen across connected commercial platforms, data ecosystems, and customer engagement capabilities.
  • Experience leading enterprise transformation, operating model redesign, and platform modernization.
  • Experience aligning senior stakeholders and influencing decisions on roadmap, governance, investment, and platform adoption.
  • Strong communication and executive presence, translating complex concepts into strategic decisions.
  • Preferred: Advanced degree in Marketing, Information Science, Business Administration, Computer Science, Data Science, or related field.
  • Preferred: Experience in healthcare, life sciences, or regulated environments.
  • Preferred: Experience leading enterprise governance and enablement across multi-product platform environments.
  • Required skills include Business Analysis, Business Decisions, Business Process Improvements, Computer Science, Customer Engagement, Digital Healthcare, Governance Management, Marketing, Marketing Management, Operating Models, Product Lifecycle, Product Management, Program Management, Stakeholder Relationship Management, Strategic Planning, Thought Leadership, and Workforce Planning.
  • US and Puerto Rico residents only.

Benefits

Comp & perks
  • Annual bonus eligibility
  • Long-term incentive eligibility, if applicable
  • Medical, dental, and vision healthcare
  • Other insurance benefits for employee and family
  • Retirement benefits, including 401(k)
  • Paid holidays
  • Vacation
  • Compassionate days
  • Sick days
  • Accommodation during the application or hiring process, if needed