Director, Regional Marketing Lead – Lung, Head & Neck, GI Cancers, Subcutaneous Launch

MSD

Director of Oncology Marketing responsible for shaping franchise strategy and brand planning. Leading initiatives across Asia Pacific for lung, head & neck, and GI cancers.

Posted 7/10/2026full-timeRemote • 🇸🇬 SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in strategic marketing within the pharmaceutical industry, particularly in oncology, with a focus on brand planning, launch strategy, and market access. Proven ability to lead cross-functional teams and influence stakeholders while managing complex market dynamics across the Asia Pacific region.

Highest-signal resume keywords

Oncology Strategic MarketingBrand PlanningMarket Access StrategyCross-Functional LeadershipAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningForecastingPerformance ReviewsOpportunity AssessmentsLifecycle StrategyMarket SegmentationResource AllocationInvestment RecommendationsLaunch StrategyPortfolio Prioritization

Soft Skills

Strong Business AcumenStrategic ThinkingStakeholder ManagementCoaching and Developing TalentExcellent Communication

Certifications & Qualifications

Bachelor’s Degree in BusinessMBAMSc

Industry Keywords

Pharmaceutical IndustryOncologySpecialty CareAsia Pacific Market DynamicsCompetitive AnalysisAccess EnvironmentsLaunch ReadinessMarket ChallengesSubcutaneous LaunchSolid Tumours

About the role

Key responsibilities & impact

Owns regional franchise strategy, brand planning, and portfolio priorities across assigned lung, head & neck, GI cancer indications and the subcutaneous launch.
Leads strategic planning, long-range planning inputs, forecasting assumptions, performance reviews, and opportunity assessments in partnership with country teams and cross-functional stakeholders.
Identifies key growth opportunities, market challenges, access risks, competitive threats, conversion barriers, and strategic business questions requiring regional leadership.
Balances regional strategic direction with local market adaptation across diverse Asia Pacific market environments, particularly across large mature markets, access-constrained markets, and fast-evolving competitive landscapes.
Requires strong matrix leadership across commercial, medical, market access, policy, analytics, finance, regulatory, supply, global teams, and country leadership.
May include responsibility for guiding, coaching, and prioritizing the work of marketers or project teams supporting assigned priorities.
Lead the annual strategic planning and brand planning processes for assigned lung, head & neck, GI cancer indications and the subcutaneous launch across Asia Pacific.
Translate portfolio priorities into clear strategic choices, customer priorities, brand objectives, subcutaneous conversion priorities, and market-level planning guidance.
Develop strategic recommendations on indication prioritization, sequencing, market focus, investment choices, resource allocation, and launch acceleration priorities.
Lead regional strategic planning workshops, brand plan reviews, launch planning discussions, and market business reviews to align priorities and strengthen plan quality.
Identify priority growth opportunities, market challenges, access barriers, competitive threats, under-penetrated segments, and subcutaneous launch acceleration opportunities by market and indication.
Monitor business performance against forecast and prepare leadership updates, business cases, scenario plans, and investment recommendations to support decision-making and resource allocation.
Define strategic launch priorities, success metrics, customer segmentation, positioning, value proposition, conversion strategy, and market activation principles.
Partner closely with commercial, medical, market access, policy, analytics, regulatory, supply, finance, global, and country teams to enable integrated planning and decision-making.
Foster alignment and high-quality decision-making across markets with different levels of maturity, access environments, treatment adoption patterns, and competitive realities.
Create clarity on priorities, deliverables, timelines, decision points, and ways of working to ensure strong strategic discipline and accountability.

Requirements

What you’ll need

>10 years of pharmaceutical industry experience with strong exposure to oncology, specialty care, or innovative medicines.
Substantial local, regional or global strategic marketing experience, ideally including franchise, portfolio, or major launch ownership.
Strong business acumen and strategic thinking, with ability to manage complexity and make high-quality trade-off decisions.
Demonstrated experience leading brand planning, forecasting, performance reviews, opportunity assessments, launch strategy, or lifecycle strategy.
Demonstrated ability to influence across a matrix and lead without direct authority.
People management experience with a track record of coaching and developing talent.
Strong analytical skills with ability to synthesize market, customer, access, competitive, and launch readiness insights into clear strategic recommendations.
Excellent communication, stakeholder management, and executive presentation skills.
Proven ability to lead complex cross-functional initiatives with strong ownership and discipline.
Bachelor’s degree in business, life sciences, or a related field required.
Preferred Experience in oncology inline brand strategy, including lung, head & neck, GI cancers, or related solid tumours.
Broad understanding of Asia Pacific market dynamics, access environments, competitive intensity, and launch challenges.
Experience engaging global development, commercial, supply, launch readiness, or governance teams.
Exposure to long-range planning, forecast governance, business case development, portfolio prioritization, or major formulation / delivery model launches.
Advanced degree such as MBA, MSc, or equivalent.

Benefits

Comp & perks

Flexible Work Arrangements