Associate Director, Campaign Development Lead – HPV Franchise

MSD

Lead digital marketing strategy and campaign planning for healthcare initiatives. Collaborate with cross-functional teams to drive integrated campaigns and enhance customer experience.

Posted 6/12/2026full-timeNorth Wales • Pennsylvania • 🇺🇸 United StatesSenior💰 $142,400 - $224,100 per yearWebsite

About the role

Key responsibilities & impact

lead the development of customer experience and campaign planning
shape and orchestrate fully integrated digital campaigns
confidently lead agency and internal teams through the creative process for campaigns, resources, and relevant content
employ new technologies and channels, developing customer-experience best practices and targeting to achieve an optimal customer experience
collaborate with architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams in the co-design, co-creation, and execution of campaign plans
crucial in strategy development, creative development, approval, and market delivery

Requirements

What you’ll need

Bachelor's degree (BS/BA)
5+ years of combined digital marketing/marketing support or sales experience
Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development
Strong digital acumen and understanding of criteria for effective digital content
Knowledge/experience in healthcare marketing and/or promotion
Demonstrated ability to implement marketing strategies that work
Excellent business and communication/influencing skills
Experience and success in a cross-functional team leadership role
Well organized, highly motivated, process-driven, results-oriented personality
Ability to re-balance priorities and assume responsibility in a multi-tasking environment
Understanding of how to maximize digital channels, techniques, and operating models
Ability to thrive within a data-driven, fast-paced setting defined by change
Innovative thinking

Benefits

Comp & perks

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign planningcustomer experiencecreative developmentmarketing strategiesdigital contentdata-driven decision makingcross-functional team leadershipmulti-taskingdigital channels

Soft Skills

collaborationcommunicationinfluencingorganizational skillsmotivationprocess-drivenresults-orientedinnovative thinkingstrategic thinkingadaptability

Certifications

Bachelor's degree