Associate Director, Campaign Development Lead

MSD

Associate Director, Campaign Development Lead crafting digital customer experiences for healthcare. Shaping integrated digital campaigns and leading cross-functional teams in the creative process.

Posted 6/12/2026full-timeUpper Gwynedd • Pennsylvania • 🇺🇸 United StatesSenior💰 $142,400 - $224,100 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of our customer experience and campaign planning
Shape and orchestrate fully integrated digital campaigns
Lead agency and internal teams through the creative process for campaigns, resources and relevant content
Collaborate with copy, design, UX, architecture, internal legal, medical and regulatory teams in the co-design, co-creation, and execution of campaign plans
Have a hand in the process from creative development to approval and delivery to market

Requirements

What you’ll need

Minimum of 5 years of combined digital marketing/marketing support or sales experience
Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development
Strong digital acumen and understanding of criteria for effective digital content
Knowledge/experience in healthcare marketing and/or promotion
Demonstrated ability to implement marketing strategies that work
Excellent business and communication/influencing skills
Experience and success in a cross-functional team leadership role
Well organized, highly motivated, process-driven, results-oriented personality
Ability to re-balance priorities and assume responsibility in a multi-tasking environment
Understanding of how to maximize digital channels, techniques, and operating models
Ability to thrive within a data-driven, fast-paced setting defined by change
Innovative thinking

Benefits

Comp & perks

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays, vacation, and compassionate and sick days

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign planningcreative developmentdigital contentmarketing strategieshealthcare marketingdigital channelsdata-driven decision makingcross-functional team leadershipmulti-tasking

Soft Skills

collaborationchange managementcommunicationinfluencingorganizationmotivationprocess-drivenresults-orientedinnovative thinkingstrategic thinking