Director, Advanced Marketing Analytics – Optimization

MSD

Director of Advanced Marketing Analytics leading strategy and analytics for US Rare Disease and Respiratory. Focusing on optimizing customer engagement and commercial performance.

Posted 5/28/2026full-timeUpper Gwynedd • New Jersey, Pennsylvania • 🇺🇸 United StatesLead💰 $173,200 - $272,600 per yearWebsite

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Hard Skills

marketing insightsstrategy supportanalytical projectsbrand analyticsmarket researchadvanced analyticspromotion optimizationcustomer segmentationpredictive modelsprescriptive analytics

Soft Skills

thought leadershipstrategic partnershiprelationship managementinfluencing senior leadersteam leadershipchange managementcollaborationproblem solvingcommunicationorganizational skills

Tools & Technologies

analytics platformscloud technologiesworkflow toolsGenAI-enabled solutions

Certifications & Qualifications

MBAMaster’s degreeDoctorate degree

Industry Keywords

pharmaceutical industrybiotech industryrespiratory diseaseschronic diseasescommercial optimizationdata-driven insightsUS commercial organizationsstakeholder engagementbusiness operationsmedical finance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Engage with disease aligned teams and leaders across the US commercial organizations to understand their strategic priorities across the commercial value chain.
Be a thought leader and strategic partner for commercial teams and senior marketing leaders.
Establish and manage close relationships with partners and stakeholders within DHH, marketing, sales, business operations, medical and finance.
Lead other Associate Directors, Senior Specialists and Specialists with direct line management responsibility.
Articulate how the work, done till date, ties to business priorities, identify unmet needs and gaps that needs to be addressed.
Serve as a subject matter expert in Commercial Optimization, customer segmentation, targeting, predictive models & prescriptive analytics and as trusted advisor to inform commercial customer engagement decisions.
Drive the implementation of new analytics methodologies to optimize personal and non-personal resource management decisions for the brand and in support of the larger portfolio.
Collaborate closely with stakeholders and expert analytics leaders to translate priorities into business needs and enable interconnected problem solving, aligned to business goals.

Requirements

What you’ll need

Minimum of 12+ years of marketing insights and strategy support and expertise in delivering complex analytical projects in the pharmaceutical/biotech industry using brand analytics, market research and/or large patient or physician databases for US
Minimum 3+ years in leading commercial insights teams
Deep expertise in marketing effectiveness, promotion optimization, and advanced analytics.
Proven experience influencing senior leaders with data-driven insights.
Experience with analytics platforms, cloud technologies workflow tools and GenAI-enabled solutions.
Demonstrated ability to lead teams, scale capabilities, and drive change in complex organizations.
Experience and/or deep knowledge in respiratory and chronic diseases.
Undergraduate degree in related discipline is required.
MBA or Master’s or Doctorate degree in Decision Science, Marketing, Engineering, Public Health, Biological Sciences, Nursing, Pharmacy, Mathematics, Economy, Statistics, Computer Science, Medical Sciences is preferred.

Benefits

Comp & perks

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays, vacation, and compassionate and sick days