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About the role
Key responsibilities & impact- Act as the primary liaison between internal teams and the SEO partner organization.
- Serve as the SME for AI Search for assigned BU, with responsibility for capability roadmaps, enhancements, and long-term experience evolution.
- Define, own, and continuously optimize the overarching web strategy (content discoverability) across HCC and HCP properties.
- Co-Lead and evolve the enterprise-wide digital discoverability strategy, including SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-friendly content structure.
- Oversee SEO audits, keyword strategy, ranking trends, and performance dashboards with a continual improvement mindset.
- Partner with Customer Engagement Planning & Measurement team to evolve the landscape of measurement to include new metrics (e.g., agent traffic).
- Develop and maintain AI Search guidance, governance documentation, and training resources to scale discoverability best practices across the enterprise.
- Embed AI Search and discoverability considerations into early creative concepting, UX planning, and content development processes.
- Ensure optimal site architecture, navigation, and accessibility for search engines and AI search models.
- Serve as SME on structured content creation and the preparation of data/metadata for AI platforms.
- Provide SME consultation on content, templates, or web experiences to drive content discoverability.
- Research and introduce innovations that enhance discoverability, customer experience, team efficiency, and time-to-market speed.
- Contribute to UX research, usability testing, prototyping, and experimentation to identify friction points and create actionable optimization plans.
- Drive standardization across design systems (e.g., VIVID360) to ensure consistency, compliance, reuse across brands and content discoverability.
- Evaluate and prioritize new capability requests based on customer needs, technical feasibility, and business impact as they relate to content discoverability.
- Partner with BU stakeholders, CAT teams, DHH, Content Accelerator and Content Hub teams to translate business needs into technical execution, ensuring smooth deployment of new website features and enhancements as they relate to content discoverability.
- Lead legal, regulatory, and marketing partners through educational forums, web summits, and training around best practices and design system usage as they relate to content discoverability.
- Facilitate innovation forums for BU stakeholders, CAT teams, and marketers to bring forward new ideas and share learnings as they relate to content discoverability.
- Partner with CAT design teams and Content Hub design teams to ensure alignment on process, standards, and consistent quality as they relate to content discoverability.
- Collaborate across DHH, BU stakeholders, CAT teams, marketing, Content Accelerator and Content Hub teams to drive operational excellence and cross-organizational adoption of improvements.
Requirements
What you’ll need- Bachelor's Degree required.
- Minimum of 7 years of professional experience
- Minimum of 5 years in digital marketing, web strategy, IT, channel innovation, or related areas.
- Proven ability to manage complex digital programs with multiple stakeholders.
- Strong proficiency in content discoverabilty, digital marketing strategy, and content optimization.
- Experience with web analytics platforms, KPI creation, and data-driven decision-making.
- Demonstrated success in managing vendors, agencies, and third-party partners.
- Strong leadership, communication, stakeholder management, and cross-functional influence skills.
Benefits
Comp & perks- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOGEOweb strategycontent discoverabilitycontent optimizationweb analyticsKPI creationdata-driven decision-makingstructured content creation
Soft Skills
leadershipcommunicationstakeholder managementcross-functional influencecollaborationinnovation facilitationconsultationtrainingusability testingoptimization planning
Certifications
Bachelor's Degree