Associate Director – US Oncology – GI Cancer HCP Strategy & Execution Lead

MSD

Associate Director of US Oncology Marketing leading strategies for GI Cancer HCP execution. Focused on growth-driving initiatives in a competitive treatment landscape.

Posted 5/15/2026full-timeUpper Gwynedd • Pennsylvania • 🇺🇸 United StatesSenior💰 $156,900 - $247,000 per yearWebsite

About the role

Key responsibilities & impact

Own and refine the HCP GI strategy (upper and lower) across customer segments to maximize commercial performance of the GI portfolio and align field and non-field tactics to drive business priorities
Translate customer segmentation insights into targeted personal and non-personal promotional plans that positively impact the business
Lead cross-functional workstreams to monitor business performance, diagnose growth opportunities, and execute data-driven plans in partnership with digital analytics, competitive intelligence, and market research
Serve as a decisive project lead: define clear goals and success metrics, prioritize initiatives, manage complex timelines and resources, proactively identify and mitigate risks, and escalate issues to preserve momentum and deliverables
Direct the end-to-end development and execution of HCP promotional materials — including digital channels and omnichannel tactics — ensuring scientific accuracy, regulatory compliance, and commercial effectiveness
Establish and report on clear KPIs to measure promotional effectiveness, market share movement, and commercial ROI; iterate plans based on results and changing market dynamics
Manage and hold team accountable for timely delivery, creative excellence, budget discipline, and measurable impact
Collaborate closely with market access team to identify payer trends, translating those insights into tactical adjustments and strategic recommendations for the GI Cancers business
Partner with Global Marketing, Precision Medicine, DHH, Finance, Forecasting and other stakeholders to monitor the evolving treatment landscape, inform scenario planning, and support counter-competitive strategy development when appropriate
Lead GI scientific strategy and embed scientific insights into HCP strategy, congress', assets, and training
Coordinate with Medical Affairs, CI, and Publications to translate post-congress insights for commercial execution
Manage the GI Cancers and Melanoma budget

Requirements

What you’ll need

Bachelor's degree
Minimum of 5 years of pharmaceutical/ biotech experience
Minimum of 3 years of brand marketing experience
Proven self-starter with a hands-on, results-driven approach: proactively identifies opportunities, removes barriers, and delivers outcomes with minimal supervision
High emotional intelligence and collaborative leadership: adept at leading cross-functional teams, mentoring colleagues, and adapting style—knowing when to lead, coach, or support to maximize team performance
Strong program and project management capability: track record of managing multiple concurrent initiatives, setting priorities, meeting deadlines, and consistently delivering high-quality results on time and within scope
Strategic thinker with operational discipline: translates long-term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs
Comfortable operating in high-visibility environments: performs effectively under pressure, embraces stretch assignments, and navigates changing priorities with resilience
Exceptional communicator and active listener: persuasive presenter with polished written and verbal communication skills tailored to diverse audiences, from field teams to senior leadership
Rapid learner with the ability to simplify complexity: quickly assimilates technical or scientific information and distills it into clear, actionable messages
Strong analytical orientation: uses data and market insights to drive decisions; demonstrated success competing in high-intensity pharmaceutical/biotech markets
Influential collaborator and negotiator: builds strong internal and external relationships, navigates stakeholder dynamics, and secures alignment and commitment across functions

Benefits

Comp & perks

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays, vacation, and compassionate and sick days

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand marketingproject managementdata analysispromotional planningKPI developmentregulatory compliancedigital analyticsmarket researchbudget managementstrategic planning

Soft Skills

collaborative leadershipemotional intelligencestrategic thinkingeffective communicationactive listeningproblem-solvingresilienceinfluential collaborationnegotiationadaptability

Certifications

Bachelor's degree