Associate Director, Marketing Communications/Channels

MSD

Global Content Marketing role focusing on supporting launch brands through strategic content and brand building. Involves collaboration across global teams and leading core content development.

Posted 5/14/2026full-timeNorth Wales • New Jersey, Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $142,400 - $224,100 per yearWebsite

About the role

Key responsibilities & impact

Focus on supporting launch brands
Day-to-day responsibilities focus on brand building, creative development, communication strategies, and leading the development of core content (promotional and medical ed) for HCPs and HCCs aligned with the commercial strategy and desired customer experience for key global brands
Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle
Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)
Embraces and implements technology advances to drive further content creation efficiency
Co-manage and provide oversight in day-to-day agency relationships specific to core content creation (timelines, consolidated direction, scope support)
Partner with CA Agency Team for AOR escalations
Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)
Collaborates to ensure ELMs/HHI have access to globally-developed core strategic content, tools and technology for seamless re-use; executes governance plans
Manages content lifecycle during launch/post-launch period (global content renewals, updates, retirement)
Model the Content Accelerator vision through rapid adoption of AI enhancements
Consultant to Global Brand and Content Accelerator Teams providing input, guidance, updates and validation to operating model principles and structure

Requirements

What you’ll need

Bachelor’s Degree required. Advanced degree preferred.
Demonstrated experience in digital marketing execution, digital media planning and customer analytics
Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions
Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development
Ability to translate complex scientific principles into simple and impactful consumer communications
Strong knowledge of marketing principles, such as L3 Next
Prior success leading cross-functional teams
Agency/vendor management experience
Strong project management and interpersonal skills
Therapeutic knowledge of pharma, vaccines, or other therapeutic areas that require complex scientific understanding
Product/New Indication/Market event launch experience
Experience and demonstrated leadership working with key marketing stakeholders, and country contacts
Experience with Veeva Promomats
Creative thinking / problem-solving skills / story-telling expertise
Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams
Strong strategic thinking
Experience using analytics to measure and optimize digital initiatives/campaigns

Benefits

Comp & perks

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketing executiondigital media planningcustomer analyticscontent developmentmedical education contentmarketing principlesagile methodologyproject managementstory-telling expertiseanalytics for digital initiatives

Soft Skills

business analytical skillsinterpersonal skillscreative thinkingproblem-solving skillsstrategic thinkingcross-functional team leadershipconsultative partnershipcommunication strategiescontent lifecycle managementagency/vendor management