Associate Director, Marketing

MSD

Associate Director leading marketing efforts for parasiticide portfolio. Collaborating across various channels and teams to support brand objectives in the U.S.

Posted 5/7/2026full-timeRahway • Kansas, New Jersey • 🇺🇸 United StatesSenior💰 $142,400 - $224,100 per yearWebsite

About the role

Key responsibilities & impact

Support and drive commercial growth for our parasiticide portfolio in the United States
Partner across Brand, Digital, Field Sales, Commercial Operations and external agencies
Lead development, planning and execution of consumer-facing campaigns across paid, owned and earned channels
Own campaign measurement and optimization: set campaign KPIs, monitor performance and iterate to maximize ROI
Manage media planning and buying end-to-end: channel selection, budget allocation, vendor negotiation, performance reporting
Select, onboard and lead creative, media and performance agencies
Develop and execute channel-specific strategies for e-commerce and retail
Contribute to leadership of portfolio brand planning including positioning, messaging, strategies and value propositions
Manage an allocated marketing budget including A&P and Gross to Net spend working closely with Finance to track monthly expenses
Define success metrics and partner with analytics/insights teams to measure campaign, channel and product performance
Lead and develop a small marketing team (direct reports)

Requirements

What you’ll need

Bachelor's degree in marketing, Business, Communications, or related field.
Minimum 7 years of relevant marketing experience with demonstrable consumer-facing (DTC) campaign development and execution.
Proven experience in media planning and buying, including working with media agencies and managing media budgets.
Experience marketing across multiple channels including direct-to-veterinarian programs, distribution partnerships, e-commerce and retail.
Demonstrated experience managing agencies and external vendors (creative, media, performance).
Prior people management experience (direct reports) or clear evidence of leadership capability.
Strong project management skills, with the ability to manage multiple initiatives and cross-functional stakeholders in a matrixed organization.
Strong communication skills (written, verbal, presentation) and ability to translate technical content into customer friendly messages.
Solid financial acumen: experience managing budgets and tracking ROI.
Willingness to travel up to 20–25% as needed.

Benefits

Comp & perks

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign developmentmedia planningmedia buyingbudget managementperformance reportinge-commerce marketingretail marketingKPI settingROI optimizationproject management

Soft Skills

leadershipcommunicationcollaborationnegotiationstrategic thinkinganalytical skillsproblem-solvingteam managementstakeholder managementpresentation skills

Certifications

Bachelor's degree in marketingBachelor's degree in BusinessBachelor's degree in Communications