CRM, SFE Specialist

MSD

. Own and govern Sales Force Effectiveness (SFE) capabilities across assigned markets, including segmentation, targeting, adoption ladder, Multi‑Channel Cycle Planning (MCCP) , call planning.

Posted 4/21/2026full-timeRiga • 🇱🇻 LatviaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and govern Sales Force Effectiveness (SFE) capabilities across assigned markets, including segmentation, targeting, adoption ladder, Multi‑Channel Cycle Planning (MCCP) , call planning.
Design and continuously improve MCCP and SFE approaches to increase effectiveness, customer engagement and commercial impact.
Ensure SFE processes are embedded in CRM.
Act as the single point of accountability and local Subject Matter Expert (SME) for CRM and SFE solutions across assigned markets.
Own and administer Veeva CRM (Salesforce platform), ensuring alignment with SFE workflows, account planning, and omnichannel execution.
Perform hands-on CRM configuration and updates.
Work with Salesforce Marketing Cloud, supporting business needs.
Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit-for-purpose for commercial use.
Maintain and evolve the CRM, SFE, and omnichannel governance framework, standards, and operating model across markets.
Own CRM, SFE, and MarTech change requests across assigned markets.
Support training, onboarding, and continuous enablement.
Ensure accurate and compliant customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes.
Coordinate CRM and SFMC releases, UAT, and change activities across markets.
Lead and execute testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud, ensuring business readiness.
Partner with analytics and insights specialists to translate SFE and omnichannel insights into tangible improvements.

Requirements

What you’ll need

Degree in Business, Marketing, IT, Data & Analytics, or a related field
CRM, MarTech, digital, or data certifications preferred
Proven experience in CRM administration (for example, Salesforce or Veeva)
Experience in CRM, commercial operations, MarTech, or related roles
Exposure to data governance, system releases, and multi-country stakeholder engagement
Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows
High attention to data quality, compliance, and detail
Ability to translate business needs into clear requirements and practical solutions
Strong stakeholder management and communication skills
Hands-on, structured, and solution-oriented working style
Coaching mindset with an analytical and continuous improvement focus.

Benefits

Comp & perks

Flexible Work Arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM administrationSalesforceVeeva CRMSalesforce Marketing Clouddata governancemulti-channel cycle planningcustomer engagementaccount planningomnichannel executiondata quality

Soft Skills

stakeholder managementcommunication skillsanalytical mindsetcoaching mindsetattention to detailsolution-orientedstructured working stylecontinuous improvement focusability to translate business needstraining and onboarding

Certifications

CRM certificationsMarTech certificationsdigital certificationsdata certifications