MSD

Director, US Oncology Consumer Marketing

MSD

full-time

Posted on:

Location Type: Hybrid

Location: Upper Gwynedd • Pennsylvania • United States

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Salary

💰 $190,800 - $300,300 per year

Job Level

Lead

About the role

  • Lead consumer marketing for Sac‑TMT; build acquisition, activation, and retention strategy across the patient journey
  • Set consumer priorities and roadmap aligned to brand goals and launch milestones
  • Align consumer strategy, messaging, and omnichannel plans with the HCP team/CAT to ensure a cohesive, compliant go-to-market approach across audiences and touchpoints
  • Lead consumer campaigns, with emphasis on digital, social, multicultural, CRM, and web
  • Own DTC/acquisition strategy (segmentation, targeting, creative direction, channel plan) to drive awareness, enrollment, and adherence
  • Ensure consumer touchpoint readiness (web, CRM, call center, patient support assets)
  • Own KPIs/ROI; partner with Data & Analytics to build dashboards and the measurement framework
  • Use research and performance insights to test/learn and optimize creative, channel mix, and audiences
  • Represent the voice of the consumer to inform priorities and investment decisions
  • Build and lead the Consumer CAT; coach and develop direct reports
  • Drive adoption of agile ways of working across Consumer and HCP CATs; Partner with Sales, Medical Affairs, Market Access, Organized Customer, Analytics, Global Marketing, and Regulatory/Legal to deliver compliant, on‑time launch execution
  • Lead agencies/vendors to deliver quality, on‑time work aligned to strategy
  • Maintain strong Legal/Compliance partnership; ensure consumer materials meet promotional/non‑promotional and regulatory requirements
  • Drive consumer launch readiness and lifecycle planning to support uptake and adherence
  • Identify risks/dependencies and adjust priorities to achieve launch and lifecycle goals
  • Embed health equity and Social Determinants of Health (SDoH) in consumer strategy
  • Ensure outreach is culturally competent and accessible for diverse patient populations

Requirements

  • Bachelor’s degree required; advanced degree (MBA, MPH, or equivalent) preferred
  • 8–10+ years pharma/biotech marketing (consumer/DTC); 5+ years people leadership
  • Proven track record in developing and executing consumer acquisition campaigns, digital and social strategies, CRM and DTC channels, and omnichannel patient experiences
  • Strong measurement and ROI framework experience; data‑driven optimization
  • Demonstrated cross‑functional leadership and senior‑stakeholder influence in a matrixed organization
  • High Legal/Compliance IQ; experience operating within regulatory constraints
  • Strong project management, prioritization, and strategic planning
  • Oncology experience; launch and lifecycle experience strongly preferred
  • Agile experience; led Customer Agile Teams (CATs)
  • Experience integrating health equity and SDoH into consumer strategy
  • Experience managing promotional budgets and agency/vendor partners
  • Multicultural media strategy and measurement experience
Benefits
  • medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • retirement benefits, including 401(k)
  • paid holidays
  • vacation
  • compassionate and sick days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer marketingacquisition strategyactivation strategyretention strategydigital marketingsocial media strategyCRMDTC channelsmeasurement frameworkagile methodologies
Soft Skills
leadershipstrategic planningproject managementprioritizationcross-functional leadershipstakeholder influencecoachingcultural competencecommunicationrisk management
Certifications
Bachelor's degreeMBAMPH