MSD

Associate Director, U.S. Marketing – HCC Insights, Data & Optimization

MSD

full-time

Posted on:

Location Type: Hybrid

Location: Upper Gwynedd • New Jersey • Pennsylvania • United States

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Salary

💰 $142,400 - $224,100 per year

Job Level

Senior

About the role

  • Translate patient, caregiver, and market insights into clear opportunities that shape patient marketing strategy, messaging, and experience design.
  • Define research objectives and oversee qualitative and quantitative studies to understand patient needs, barriers, motivations, and journey dynamics.
  • Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels.
  • Develop and maintain dashboards, reporting structures, and KPIs that provide visibility into campaign effectiveness and consumer behavior trends.
  • Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and journey design to improve patient acquisition and conversion.
  • Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing outcomes to inform future marketing strategies.
  • Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution.
  • Synthesize complex data into clear, compelling narratives and recommendations for senior leadership and key stakeholders.
  • Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive strategy adjustments.
  • Ensure all insight generation, data usage, and analytic practices adhere to compliance, privacy, and regulatory guidelines.

Requirements

  • Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry.
  • Preferred experience in insights, analytics, marketing science, or data-driven strategy.
  • Strong understanding of patient and consumer behavior, healthcare market dynamics, and patient journey analytics.
  • Proven experience translating insights and data into actionable marketing recommendations.
  • Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation.
  • Ability to synthesize complex data into clear narratives for diverse stakeholders.
  • Strong project management skills and experience working cross-functionally in agile or matrixed environments.
  • Excellent communication and presentation skills.
  • Familiarity with compliance, regulatory considerations, and data privacy requirements (e.g., HIPAA) as they relate to patient marketing.
Benefits
  • medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • retirement benefits, including 401(k)
  • paid holidays
  • vacation
  • compassionate and sick days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital analyticsmedia measurementCRM analyticsA/B testingfull-funnel performance evaluationdata-driven strategymarket researchcampaign effectiveness measurementKPI developmentpatient journey analytics
Soft Skills
project managementcommunicationpresentationdata synthesiscollaborationstrategic thinkinganalytical thinkingproblem-solvingcross-functional teamworkadaptability