MSD

Associate Director, Marketing Comms/Channels

MSD

full-time

Posted on:

Location Type: Hybrid

Location: North Wales • New Jersey • Pennsylvania • United States

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Salary

💰 $142,400 - $224,100 per year

Job Level

Senior

About the role

  • Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle
  • Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)
  • Embraces and implements technology advances to drive further content creation efficiency
  • Co-manage and provide oversight in day-to-day agency relationships specific to core content creation (timelines, consolidated direction, scope support)
  • Partner with CA Agency Team for AOR escalations
  • Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)
  • Collaborates to ensure ELMs/HHI have access to globally developed core strategic content, tools and technology for seamless re-use; executes governance plans
  • Identifies and creates content to support Global Congress efforts for launch lifecycle, sharing recommendations with GHQ marketing stakeholders
  • Manages content lifecycle during launch/post-launch period (global content renewals, updates, retirement)
  • Model the Content Accelerator vision through rapid adoption of AI enhancements
  • Consultant to Global Brand and Content Accelerator Teams providing input, guidance, updates and validation to operating model principles and structure

Requirements

  • Bachelor’s Degree required
  • Advanced degree preferred
  • Demonstrated experience in digital marketing execution, digital media planning and customer analytics
  • Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions
  • Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development
  • Ability to translate complex scientific principles into simple and impactful consumer communications
  • Strong knowledge of marketing principles, such as L3 Next
  • Prior success leading cross-functional teams
  • Agency/vendor management experience
  • Strong project management and interpersonal skills
  • Therapeutic knowledge of pharma, vaccines, or other therapeutic areas that require complex scientific understanding
  • Product/New Indication/Market event launch experience
  • Experience and demonstrated leadership working with key marketing stakeholders, and country contacts
  • Experience with Veeva Promomats
  • Creative thinking / problem-solving skills / story-telling expertise
  • Ability to communicate proactively and effectively
  • Self-motivated; hands-on approach to work
  • Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams
  • Strong strategic thinking
  • Experience using analytics to measure and optimize digital initiatives/campaigns
Benefits
  • medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • retirement benefits, including 401(k)
  • paid holidays
  • vacation
  • compassionate and sick days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketing executiondigital media planningcustomer analyticscontent developmentcontent managementproject managementagile methodologyanalyticsstory developmentmarketing principles
Soft Skills
business skillsanalytical skillsinterpersonal skillscreative thinkingproblem-solving skillsstrategic thinkingcommunication skillsself-motivatedconsultative skillsleadership