MSD

Associate Director, Marketing – Adherence, Respiratory BU

MSD

full-time

Posted on:

Location Type: Hybrid

Location: North Wales • North Carolina • Pennsylvania • United States

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Salary

💰 $142,400 - $224,100 per year

Job Level

Senior

About the role

  • Lead strategic design and development of a comprehensive customer experience strategy with a focus on improving adherence and persistence through improved predication and data driven insights.
  • Identify new and innovative channels to enhance and ensure a seamless experience for patients on our products.
  • Build one-of-a-kind and rich patient level data set across our ecosystem.
  • Utilize customer insights and data to drive continuous improvement in our services and offerings.
  • Collaborate with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for adherence reporting, performance dashboards, and insight generation.
  • Consult with internal stakeholders to accelerate insight driven approaches to inform future patient adherence strategies and seamless integrations across ecosystem.
  • Lead implementation of data driven frameworks to optimize customer touchpoints and reduce friction and barriers to continuing therapy.
  • Initiate and oversee voice-of-customer (VOC) approaches and ensure insights drive meaningful improvements.
  • Lead organizational change management for innovative behavioral based adherence frameworks and touchpoints.
  • Develop and design compliant strategies with appropriate guardrails to overcome access, adherence and stay-time barriers, ensuring patients get timely support from initiation through the length of their treatment.
  • Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence.
  • As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.

Requirements

  • Minimum of 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry including experience with reimbursements or specialty pharmacy Patient Support Program and/or Hub experience is required
  • A growth mindset, strong collaboration, and business agility
  • Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
  • Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
  • Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics
  • Strong financial acumen, quantitative skills, and analytical capabilities
  • Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
  • Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
  • Understanding of omnichannel marketing, digital and non-digital channels
  • Demonstrates high degree of integrity and ethics
  • Demonstrated ability to create and monitor KPIs, and program performance
  • Ability to plan, prioritize, execute, anticipate challenges
  • Ability to influence across functions to gain consensus
  • Adaptability and comfort with change
Benefits
  • medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • retirement benefits, including 401(k)
  • paid holidays
  • vacation
  • compassionate and sick days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticscustomer insightsperformance metricsadherence reportingprogram performanceKPI monitoringstrategic designbehavioral based frameworksoperational efficienciesmarket access
Soft Skills
collaborationstrategic thinkingproblem solvinganalytical critical thinkingcommunicationleadershipinfluencing without authorityadaptabilitybusiness agilityintegrity