Marketing

• Lead the development and execution of strategies to engage scientific leaders and key influencers across the ophthalmology ecosystem
• Ensure alignment between brand objectives and external advocacy
• Drive impactful partnerships that enhance disease awareness, product adoption, and market leadership
• Lead identification and mapping of national and regional scientific leaders (SLs) in ophthalmology and retina
• Structure and implement engagement plans for SLs, including congress participation, site visits, and HQ-approved activities
• Collaborate with marketing team to determine participation in key Ophthalmology conferences
• Help establish and manage a US Ophthalmology Speaker Bureau
• Design and build out the regional marketing team to prepare for launch
• Partner with field Sales, Marketing, Market Access, and Global Medical Affairs to ensure alignment on SL needs and account dynamics
• Ensure strict adherence to compliance regulations, internal policies, and industry standards in all engagement activities

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