Director, Digital Brand Activation
MSD
full-time
Posted on:
Location Type: Hybrid
Location: Rahway • Kansas, New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $169,700 - $267,200 per year
Job Level
Lead
About the role
- Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth
- Define scalable initiatives and align them with market delivery roadmaps
- Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing/Digital Activation.
- Use industry-leading data and analytics to improve targeting and closing, aligning across the four business units
- Coordinate messaging and content development, delivery, and refinement with cross-functional teams
- Establish metrics for monitoring and optimizing customer journey and budget efficiency
- Launch and optimize campaigns across website/portal, email/SMS, marketing automation, paid search/social, webinars/CE, e-detailing, and channel portals
- Integrate with e-commerce, clinic/distributor ordering platforms, rebates, loyalty, and practice enablement kits to connect awareness to transaction
- Design geo- and species-targeted programs for rural producers and mixed practices; address access and language needs (English/Spanish)
- Stay abreast of industry trends, competitor activities, and customer needs to inform product development and marketing strategies
- Interpret internal and external business challenges and recommend best practices to improve products, processes, or services
- Utilize understanding of industry trends to inform the decision-making process
- Develop commercial expertise across business units and functions, product lines, markets, sales processes, or customer groups
- Drive tool implementation to ensure delivery across large and/or diverse sales territories
- Work closely with the respective marketing teams within the organization along with sales, product development, regulatory affairs, customer service, and other cross-functional teams to ensure an omnichannel approach to customer-facing interactions
- Establish key performance indicators (KPIs) and utilize data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting
- Provide regular reports and insights to the business and leadership teams
- Oversee customer experience strategy and omnichannel delivery, reporting impact and plan to brand and business leaders
- Collaborate with Global teams to align regional activity with global campaigns
- Interpret global strategy and convert into market-specific omnichannel approaches
- Identify capability gaps and opportunities for synergy across U.S. business
Requirements
- Bachelor’s degree in marketing, technology, business management and/or related disciplines
- 10+ year’s work experience in digital marketing supporting multi-national corporations
- Minimum of 5 years of people management experience required
- Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals
- Exceptional leadership and team management skills
- Proven track record of managing, leading, coaching, and developing a high-performing team
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to make data-driven decisions
- Demonstrated ability to analyze and resolve problems
- Demonstrated ability to lead programs/projects
- Ability to document, plan, market, and execute programs
- Strong financial acumen and budget planning skills
- Ability to effectively influence key stakeholders, business decisions, and marketing strategies
- Demonstration of excellent Business Acumen, Relationship Management, Negotiation and Account Management skills
- Strong collaboration skills and ability to successfully partner cross functionally with all business units, regulatory, legal, and with Global Marketing colleagues
- Demonstration of computer proficiency including MS Office, Customer Relationship Management and web applications.
Benefits
- medical
- dental
- vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingdata analyticscampaign optimizationmarketing automationcustomer journey metricse-commerce integrationgeo-targeted programsbudget planningproblem analysisprogram management
Soft skills
leadershipteam managementcommunicationinterpersonal skillsanalytical mindsetinfluencing stakeholderscollaborationrelationship managementnegotiationbusiness acumen