Senior Associate, Intermediary Channel Marketing

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Senior Associate developing channel marketing strategies for alternatives in asset management at Morgan Stanley. Partnering with sales teams to drive engagement and support fundraising initiatives.

Posted 8/1/2026full-timeNew York City • Massachusetts, New York • 🇺🇸 United StatesSenior💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing channel marketing strategies for intermediary distribution within the financial services sector, with a strong focus on alternative investments and advisor engagement. Proven ability to manage marketing campaigns across various channels while optimizing effectiveness through measurement and reporting.

Highest-signal resume keywords

Channel Marketing Strategy DevelopmentIntermediary Distribution MarketingAlternative Investments ExperienceProject Management SkillsRelationship Building and Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program DevelopmentCampaign Measurement and ReportingDigital MarketingEmail MarketingContent MarketingSocial Media MarketingEvent MarketingAdvisor Education ProgramsFundraising CampaignsThought Leadership Initiatives

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationPresentation SkillsResults-Oriented Mindset

Industry Keywords

Asset ManagementFinancial ServicesIntermediary Sales DynamicsBroker-DealersRIAsWirehousesBanksPrivate MarketsPrivate EquityHedge Funds

About the role

Key responsibilities & impact

Develop and execute channel marketing strategies that support the firm's intermediary distribution business
Serve as the primary Channel Marketing partner for the Alternatives business, supporting marketing needs of the Alternatives sales organization
Develop and execute marketing programs that support alternative investment strategies and solutions, including product launches, fundraising campaigns, thought leadership initiatives, advisor education programs, webinars, and events
Partner closely with Alternatives Product Marketing and sales leadership to translate business objectives into effective intermediary marketing strategies and deliverables
Create and manage marketing campaigns across digital, email, content, social, and event channels designed to drive awareness, engagement, and demand among financial advisors
Collaborate with other Channel Marketing managers to incorporate alternative investment capabilities into broader intermediary campaigns and sales initiatives
Lead the marketing support and promotion of conferences, roadshows, webinars, due diligence events, and other advisor-facing programs
Manage channel marketing deliverables from concept through execution
Develop campaign measurement and reporting frameworks to evaluate effectiveness and identify opportunities for optimization
Build strong relationships across Sales, Product Marketing, Compliance, Legal, and Marketing

Requirements

What you’ll need

Bachelor's degree or equivalent experience
5–8 years of marketing experience within asset management or financial services
Demonstrated experience developing and executing marketing programs for intermediary distribution channels, including broker-dealers, RIAs, wirehouses, and banks
Strong understanding of intermediary sales and marketing dynamics, advisor engagement strategies, and channel-based marketing programs
Experience with alternative investments, private markets, private credit, private equity, hedge funds, real assets, or related investment solutions preferred
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong written, verbal, and presentation skills
Proven ability to build relationships and collaborate across sales, product, marketing, and investment teams
Results-oriented mindset with experience measuring and optimizing marketing effectiveness.

Benefits

Comp & perks

Some of the most attractive and comprehensive employee benefits and perks in the industry
Health insurance
Retirement plans
Paid time off
Flexible work arrangements