MRM

Senior Project Manager – CRM Communications Specialist

MRM

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Senior

Tech Stack

Cloud

About the role

  • CRM project execution plans (timelines, workflows, and priorities).
  • Structuring and standardization of CRM processes (campaign templating, journeys, and automations).
  • Governance of CRM operations (SLAs, routines, status tracking, and volume control).
  • Backlog organization and operational prioritization aligned with the Accounts team.
  • Operational models and frameworks for scale and efficiency.
  • Status and risk reports to support internal decision-making.
  • Mentoring and development of the Junior Project Manager.
  • Translate briefs received from the Accounts team into clear execution plans.
  • Coordinate internal teams (creative, content, technology, data, and CRM operations).
  • Ensure quality, predictability, and consistent cadence in CRM deliveries.
  • Structure, optimize, and evolve processes, automations, and workflows.
  • Anticipate risks, reorganize priorities, and resolve operational bottlenecks.
  • Act as the technical and operational CRM reference within the agency.

Requirements

  • Highly organized professional with strong CRM experience, responsible for transforming complex scenarios into efficient, scalable, and predictable operations. Leads the structuring and management of the internal operation, ensuring quality, cadence, and consistency in CRM deliveries.
  • Must have mastery of CRM processes, including automations, journeys, segmentations, campaign templating, and flow optimization, with hands-on experience in platforms such as Salesforce Marketing Cloud. Responsible for translating requests from the Accounts team into clear execution plans, structuring timelines, priorities, and dependencies.
  • Coordinates multiple internal stakeholders (creative, content, data, technology, and operations), anticipates risks, adjusts workflows when necessary, and ensures the team stays focused on priorities. Serves as a technical and operational reference even without being the client-facing lead.
  • The ideal profile combines autonomy, maturity, and a process mindset, with clear communication and a consultative attitude. Will also be responsible for mentoring the Junior Project Manager and continuously evolving the operation, promoting efficiency, standardization, and continuous improvement.
  • In short, a technical and strategic profile with strong experience in CRM, automation, and templating that supports the operation and ensures scale, control, and excellence in deliveries.
  • Tools the candidate should know
  • Project management tools (Jira, Monday, Asana, Trello, or similar).
  • Documentation and communication tools.
  • Spreadsheets and operational controls (Excel / Google Sheets).
  • Solid experience managing communication and CRM projects.
  • Experience with automations, journeys, segmentations, and CRM campaigns.
  • Experience organizing processes, templating, and operational scaling.
  • Experience working in environments with multiple stakeholders and high volumes of requests.
Benefits
  • Meal/food allowance (VA/VR): fixed amount of R$1,012.00 monthly, paid without payroll deduction.
  • Medical insurance (100% covered by the company).
  • Life insurance up to 12 times monthly salary.
  • Birthday day off.
  • Development platform for academic and professional growth and external training partnerships.
  • SESC membership/benefits.
  • Totalpass.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM processesautomationsjourneyssegmentationscampaign templatingflow optimizationSalesforce Marketing Cloudproject managementoperational scalingstatus tracking
Soft skills
highly organizedstrong communicationconsultative attitudeautonomymaturityprocess mindsetmentoringrisk anticipationprioritizationteam coordination