CRM Strategy Lead
MRM
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Plan product and service launch campaigns with a customer-centric approach, directing campaign efforts to achieve optimal results.
- Develop acquisition, nurturing, relationship and loyalty journeys.
- Provide creative direction for artwork and copy produced by the creative team.
- Liaise with and present projects to clients, and participate in strategic meetings with the data and business teams.
- Continuously monitor project implementations.
- Regularly track project results and key KPIs, recommending adjustments and course corrections as needed.
Requirements
- Education: Degree in Marketing, Communications or related fields.
- Technical knowledge: Familiarity with CRM channels (owned and paid), building relationship/automation workflows, creating presentations, and strong data interpretation skills.
- Skills: Empathy; ability to communicate ideas clearly; being didactic; delivering strong project and report presentations; being resourceful; working well with the team; agility; strong negotiation skills; and adaptability.
- Language proficiency: English required.
- Experience: Minimum 5 years of proven CRM experience required. Agency experience is a plus.
Benefits
- Meal/Food voucher: fixed amount of R$1,012.00 per month (no payroll deduction)
- Health insurance (100% company-paid)
- Life insurance coverage of up to 12 times monthly salary
- Birthday day off
- Learning and development platform for academic and professional growth, plus external development partnerships
- SESC membership/partnership
- Totalpass
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM channelsrelationship workflowsautomation workflowsdata interpretationproject managementcampaign planningKPI trackingcreative directionpresentation creationcustomer journey development
Soft skills
empathycommunicationdidacticpresentation skillsresourcefulnessteamworkagilitynegotiationadaptability