Marketing Manager – Public Relations
MRI Software
full-time
Posted on:
Location Type: Hybrid
Location: Ohio • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute a proactive PR strategy aligned with business objectives
- Cultivate relationships with key journalists, editors, influencers, and media outlets
- Draft and distribute press releases, bylines and additional content types
- Secure and manage media placements, interviews, and bylined articles in relevant outlets.
- Monitor news cycles and identify opportunities for reactive media engagement and executive commentary.
- Manage award submissions, thought leadership programs, and speaking opportunities.
- Strategically position key executives as industry authorities and trusted voices on relevant topics.
- Develop and refine executive messaging, bios, thought leadership pieces, and speaker profiles.
- Secure and manage executive interviews, op-eds, bylined articles, and speaking opportunities.
- Partner with internal stakeholders to prepare executives for media engagements, including briefing docs and talking points.
- Identify and engage with industry influencers, analysts, and content creators who shape industry conversations.
- Build long-term, value-driven relationships that amplify our brand narrative in key digital and social ecosystems.
- Collaborate with marketing and partner teams to develop co-branded opportunities, interviews, and partnerships with influential voices.
- Own and execute the North American social media strategy across key platforms
- Plan and create engaging, on-brand content, including posts, stories, graphics, videos, and copy
- Manage content calendar and ensure integration with broader marketing campaigns
- Monitor social conversations, trends, and competitor activity to keep content timely and relevant
- Engage with followers, respond to comments/messages, and foster community interaction.
- Track and report on key metrics (engagement, reach, growth) and optimize based on performance.
- Work closely with marketing, content, design, and executive teams to ensure messaging consistency.
- Adhere to internal processes for PR and social content approvals, workflows, and publishing.
Requirements
- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- 4–6 years of experience in PR, social media, or communications roles.
- Proven ability to secure media coverage and grow social media engagement.
- Excellent writing, editing, and storytelling skills across multiple formats.
- Strong understanding of social media platforms, tools (e.g., Hootsuite, Sprout Social), and best practices.
- Experience managing corporate or brand social media accounts, ideally in a B2B or B2C environment.
- Comfortable working in fast-paced environments and managing multiple priorities.
- Basic understanding of media monitoring (e.g., Cision, Meltwater) and social analytics tools.
Benefits
- Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
- Invest in our competitive 401k plan and help set you up for your future
- Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
- Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
- Further your professional development and growth with our generous Tuition Reimbursement offerings
- Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media coveragesocial media engagementwritingeditingstorytellingmedia monitoringcontent creationexecutive messagingthought leadershippublic relations
Soft skills
relationship buildingcommunicationcollaborationorganizationtime managementadaptabilitycreativitystrategic thinkingcommunity engagementproblem-solving