Head of Viral Marketing – Products & Services
MrBeast
full-time
Posted on:
Location Type: Remote
Location: Remote • New York, North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead and grow the Viral Marketing organization, including team structure, operating cadence, experimentation frameworks, and performance metrics
- Design repeatable, social-first growth systems that convert attention into sign-ups, activation, revenue, and retention
- Own and influence performance outcomes tied to viral and social-led marketing, including conversion efficiency and return on investment
- Develop integrated launch and growth systems that connect creative, distribution, partnerships, retail, and lifecycle marketing
- Partner closely with Product, Performance Marketing, Analytics, Creative, and Production leadership to drive coordinated execution
- Lead growth initiatives with brand and retail partners that deliver both cultural relevance and measurable business impact
- Establish clear reporting and learning loops to scale what works, improve efficiency, and quickly stop what does not
- Hire, develop, and lead senior marketers and managers, building a function that operates independently of founder involvement
Requirements
- 10 or more years leading marketing, growth, or integrated marketing functions with direct accountability for business outcomes
- A proven track record of turning cultural attention into sign-ups, usage, revenue, and repeat engagement
- Strong commercial judgment across multiple business models, including consumer products, services, subscriptions, fintech, telecom, or partnerships
- Deep understanding of how social and viral mechanics influence behavior across the full customer lifecycle
- Experience building and scaling teams, systems, and processes in fast-moving, ambiguous environments
- Ability to balance creative instinct with analytical rigor and performance discipline
- Comfort operating at high velocity while making clear decisions with imperfect information
Benefits
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
viral marketinggrowth systemsperformance metricsconversion efficiencylifecycle marketinganalyticssocial-led marketingintegrated marketingbusiness outcomescustomer lifecycle
Soft skills
leadershipteam buildingcommercial judgmentanalytical rigorcreative instinctdecision makingadaptabilitycommunicationstrategic thinkingperformance discipline