Integrated Marketing Manager

Mozilla

Integrated Marketing Manager at Mozilla driving brand relevance in the UK. Leading integrated campaigns and localizing global strategies to grow market share.

Posted 5/19/2026full-timeRemote • 🇬🇧 United KingdomSeniorLeadWebsite

About the role

Key responsibilities & impact

Partner with the Director European Integrated Marketing to shape and deliver integrated marketing strategies for the UK, aligned to audience insights, brand priorities, product initiatives, and cultural moments.
Develop strong thought leadership and understanding of the regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends
Collaborate cross-functionally with product marketing, media, communications/policy teams, creative, PR, and agency partners to develop impactful campaign platforms and programs.
Deliver clear, powerful strategic and creative briefs to inspire and guide work across teams.
Translate global strategies into locally relevant marketing initiatives that resonate with regional audiences and business priorities.
Deliver integrated marketing campaigns across product launches, partnerships, brand moments, and always-on activity.
Ensure all creative output aligns with brand standards, tone of voice, and regional market nuances.
Collaborate with internal and high profile external partners and agencies to deliver coordinated campaigns and market presence
Strong program manager; accountable for the end-to-end execution. You will maintain clear project visibility, timelines, and stakeholder updates across campaigns.
Bring a measurement mindset; partnering with cross-functional teams to build measurement plans ensuring work-streams deliver quantifiable outcomes.
Partner with analytics, insights, and media teams to track + optimize campaign performance and measure impact against business objectives.
Own campaign and marketing performance tracking and reports to be shared with senior leaders across the business.

Requirements

What you’ll need

8+ years of deep consumer marketing, brand marketing, and/or strategy experience
Strong portfolio of product launches and growth initiatives across tech, sports, and music, with expertise in creating integrated marketing and go-to-market strategies that drive brand and commercial impact
Solid understanding of coordinated (owned + paid + earned) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
Strong grasp of quantitative test designs
Strives to balance both creative excellence with high quantitative performance
Outstanding organization and project management skills
Excellent collaboration skills; proven track record leading through influence
A self-starter with a bias for action
Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consumer marketingbrand marketingstrategy developmentintegrated marketinggo-to-market strategiesquantitative test designscampaign performance trackingproject managementmeasurement plansuser acquisition

Soft Skills

collaborationorganizationleadershipinfluenceself-starterbias for actionadaptabilitycommunicationcreativityproblem-solving