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Director, Grassroots Engagement
MozillaDirector of Grassroots Engagement at Mozilla Foundation overseeing grassroots fundraising and engagement strategies. Leading the campaign to strengthen donor relationships and optimize fundraising performance.
About the role
Key responsibilities & impact- Set the strategic direction and goals for Mozilla Foundation’s grassroots engagement and fundraising program, including key performance indicators and revenue targets.
- Assess and strengthen the email program, including supporter journeys, segmentation, messaging coordination, production flow, and testing approaches.
- Review email list health and donor engagement performance, and identify opportunities to improve deliverability, double opt-in conversion, unsubscribe rates, and long-term retention.
- Support and develop the grassroots engagement team through clear priorities, coaching, and operating rhythms.
- Build strong cross-functional partnerships with Strategic Communications, Community, and Development Operations to align program strategy, systems, and supporter experience.
- Review vendor relationships, tooling, and budget needs to ensure the program is well positioned for execution and growth.
Requirements
What you’ll need- 10+ years of progressive experience in digital fundraising, grassroots engagement, or direct response programs, with at least 3 years in a senior leadership role with direct revenue accountability.
- Demonstrated expertise running complex, high-volume email programs and multi-channel fundraising strategies at significant scale, ideally with a global or multilingual audience.
- Proven ability to set direction, create buy-in, and deliver measurable results for a program area — including defining evaluation criteria and iterating based on performance data.
- Experience managing and developing staff, including managing other managers; proven ability to lead remote or distributed teams effectively.
- Track record of managing significant external resources including agency relationships, platform vendors, and budget lines.
- Familiarity with the tools required to engage supporters online, including email service providers, fundraising platforms, CRM systems, and analytics tools.
- Strong cross-organizational collaborator with experience working across communications, community, and product functions.
- Experience working in or with global organizations; high degree of cultural competence and experience designing programs for multilingual audiences preferred.
- Commitment to Mozilla Foundation’s mission and to principles of diversity, equity, and inclusion.
Benefits
Comp & perks- Private Medical Insurance
- Extended Sick Leave
- Global Employee Assistance Program (EAP)
- Retirement Plan contributions
- Paid Time Off: 20 days annual leave + sick days and your birthday
- Company Holidays + Shutdown
- Wellness budget
- Professional Development budget
- Top up program for Pregnancy and Parental leaves
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital fundraisinggrassroots engagementdirect response programsemail program managementmulti-channel fundraising strategiesperformance data analysisstaff managementbudget managementprogram evaluationcultural competence
Soft Skills
strategic directioncoachingcross-organizational collaborationleadershipcommunicationbuy-in creationremote team managementprioritizationrelationship managementcommitment to diversity, equity, and inclusion