Senior Paid Social Manager
Movement Strategy
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $48 - $57 per hour
Job Level
Senior
About the role
- Lead the development of multi-channel paid media strategies across awareness, consideration, and conversion goals.
- Build full-funnel recommendations informed by audience insights, brand objectives, and platform trends.
- Translate client briefs into paid media recommendations (in ppt and excel plans) with clear rationale, KPIs, pacing guidance, measurement frameworks, and flighting strategies.
- Identify new testing opportunities, platform innovations, and optimizations to improve performance.
- Oversee end-to-end campaign setup, trafficking, QA, pacing, and optimization across platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
- Monitor daily performance and proactively identify issues, opportunities, and actions needed to improve results.
- Partner with Creative teams to inform asset needs, variations, and platform best practices.
- Ensure flawless execution, delivery accuracy, and compliance with platform specs.
- Analyze paid media performance data in partnership with the Media Analytics team across multiple channels, connecting insights to recommendations and business implications.
- Own insights and commentary of reporting deliverables that go beyond metrics—telling a clear story about what happened and why, and how to move forward.
- Use platform tools and analytics partners (Google Analytics, platform conversion data, etc.) to triangulate insights.
- Collaborate with Data & Insights to validate findings, build benchmarks, and improve predictive modeling.
- Act as the paid media subject matter expert within the Pod, ensuring paid efforts align with Strategy, C&E, Creative, Influencers and client priorities.
- Bring paid media POVs into audience segmentation, content planning, tentpole moments, campaign development, and cross-channel strategy.
- Communicate clearly, timely and accurately with Pod members and clients, providing paid specific insights across audience, placement/tactics and creative that shape future strategic decisions.
- Serve as the primary paid media point of contact for day-to-day client communication.
- Present plans, optimizations, reporting, and strategic recommendations with confidence and clarity, backed by data.
- Support client education around platform updates, industry shifts, and paid media best practices.
- Stay deeply informed on platform trends, new ad formats, AI advancements, creative best practices, and measurement evolution.
- Bring forward opportunities that leverage new channels, targeting tactics, and creative experimentation.
- Help push clients toward data-supported innovation and performance improvement.
- Provide guidance, feedback, and mentorship to Paid Media Managers or Coordinators.
- Support onboarding and training of junior team members on platforms, workflows, and best practices.
- Contribute to paid media playbooks, documentation, workflows, and process improvements within the COE.
Requirements
- 4–6+ years of experience managing paid social campaigns in an agency or in-house environment.
- Hands-on experience managing paid social campaigns end-to-end across major social platforms: Meta, TikTok and YouTube (Google Ads) are a must.
- Additional experience with Pinterest, Snapchat, X, CTV/OTT, and Programmatic DSP buys is nice-to-have.
- Strong experience with full-funnel buying — awareness, consideration, and direct response.
- High proficiency in Microsoft Excel/Google Sheets and comfort with Google Analytics or similar tools.
- Outstanding written and verbal communications, able to think strategically and convey ideas and recommendations in a concise manner
- Excellent presentation skills, able to command client attention and become a trusted advisor for our clients and internal teams.
- Highly organized, detail-oriented, and capable of managing multiple workstreams and deadlines in a fast-paced environment.
- Natural problem-solver with strong initiative and a track record of self-directed optimization.
Benefits
- 100% employer contribution for health (base plan), vision, and dental
- 401K Retirement Plan with Company Match
- Short and Long Term Disability
- Life Insurance & AD&D
- Paid Parental Leave
- Fully-Remote Agency
- Flexible Paid Time Off
- Take-As-You-Need Paid Time Off
- Take-As-You-Need Paid Mental Health Days
- 10 days minimum required off per year
- Company Paid Holidays
- Week-Long Winter Agency Closure
- Support for continued education
- New Business Referral Bonus
- Movement Journey Program - Stipend for personal growth
- Health and Wellness Program
- WeWork Membership
- Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees
- Employee Resource Groups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media strategiesfull-funnel recommendationscampaign setupperformance analysisaudience insightsKPI developmentoptimizationdata-supported innovationcreative experimentationprogrammatic DSP
Soft skills
communicationpresentation skillsstrategic thinkingproblem-solvingorganizationdetail-orientedmentorshipclient educationcollaborationinitiative