Move Concierge

Email & Marketing Automation Analyst – Salesforce Marketing Cloud, Pardot

Move Concierge

full-time

Posted on:

Location Type: Hybrid

Location: Farmers Branch • Texas • United States

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Tech Stack

CloudTableau

About the role

  • Administer and optimize Move Concierge’s Pardot instance within the Salesforce ecosystem.
  • Build and maintain engagement programs, automation rules, email templates, dynamic content, and segmentation lists.
  • Update and manage HTML email templates, ensuring correct UTM tagging and tracking for analytics and attribution.
  • Maintain governance over users, permissions, folder structures, naming conventions, and version control.
  • Build, run, and maintain campaign performance reports in Pardot and Salesforce.
  • Partner with Analytics and Operations teams to leverage Tableau, Google Analytics, and other BI tools for actionable insights.
  • Provide analysis on campaign trends, nurture effectiveness, funnel activity, and audience engagement.
  • Support data mapping and reporting alignment between Marketing, Sales, and Operations teams.
  • Investigate and resolve production issues, including automation errors, sync delays, data mismatches, and deliverability concerns.
  • Conduct thorough QA of campaigns, forms, automations, and tracking parameters prior to launch.
  • Collaborate with Marketing, Product, and IT to maintain accurate, reliable data flows.
  • Assist with early-stage initiatives and integrations involving Salesforce Data 360 (Data Cloud) or other CDPs.
  • Support data hygiene, segmentation, identity resolution, and contact governance efforts.
  • Participate in system enhancement projects, testing, and documentation within Marketing Technology.

Requirements

  • Two or more years of hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement in a marketing operations or technical marketing role.
  • Possess the Salesforce Certified Marketing Cloud Account Engagement Consultant certification with proven ability to translate business requirements into scalable marketing automation solutions.
  • Strong knowledge of email marketing best practices, marketing automation workflows, and lead management.
  • Proficiency in HTML/CSS for email templates and proper UTM/tracking implementation.
  • Experience with Tableau, Google Analytics, or similar reporting tools.
  • Familiarity with Salesforce Data 360 (Data Cloud) or other CDPs.
  • Excellent communication skills and the ability to collaborate across Marketing, Sales, and Operations teams.
  • Analytical mindset, attention to detail, and a commitment to data quality.
  • Proven ability to troubleshoot complex technical issues in time-sensitive environments.
Benefits
  • Competitive salary
  • Health, dental, and vision coverage - 70% employer funded
  • Paid time off and holidays - up to 21 days in your first year
  • 401(k) plan with 100% employer match
  • Opportunities for professional development and career growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PardotSalesforceHTMLCSSemail marketingmarketing automationdata mappingcampaign performance reportingUTM taggingdata hygiene
Soft Skills
communicationcollaborationanalytical mindsetattention to detailtroubleshootingproblem-solving
Certifications
Salesforce Certified Marketing Cloud Account Engagement Consultant