Digital Marketing Manager

Movado Group, Inc

Digital Marketing Manager defining and delivering e-commerce strategies for MGI Luxury Group's luxury watch brands across Europe. Collaborating on campaigns, overseeing budgets, and analyzing performance metrics.

Posted 7/10/2026full-timeBienne • 🇨🇭 SwitzerlandMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East.
Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization.
Collaborate with internal stakeholders across brand, product, and regional teams to align objectives and execution.
Plan and oversee digital marketing campaigns across key retail platforms, ensuring consistency in messaging, timing, and brand expression.
Oversee e-commerce marketplace presence, including product content, brand presentation, merchandising priorities, and seasonal activations.
Monitor digital and e-commerce performance across channels, balancing brand, media, and retail KPIs.
Stay informed on digital marketing, e-commerce, and online retail trends, with a strong focus on Amazon developments.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in digital marketing and e-commerce, ideally within a consumer, fashion, or retail-driven environment.
Proven experience managing significant annual budgets and planning full-year digital strategies.
Strong hands-on experience with Amazon, including advertising, merchandising, and retail performance dynamics.
Strong understanding of digital marketing, content, and e-commerce merchandising.
Familiarity with Amazon marketplace fundamentals, including advertising levers, content standards, and retail performance drivers.
Ability to translate performance data into clear, actionable insights to support decision-making.
Strong stakeholder management and communication skills.
Strong working knowledge of Excel.
Basic familiarity with Adobe Creative tools (e.g. Photoshop, Illustrator).

Benefits

Comp & perks

A dynamic, respectful, and international environment
A supportive and positive team
Flexible working hours
Hybrid working (2 days home office per week)
Health insurance contribution
Central location, close to the train station

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Digital MarketingE-CommerceContent ManagementMerchandisingData AnalysisPerformance MonitoringCampaign PlanningRetail KPIsBudget PlanningMarket Trends

Soft Skills

Stakeholder ManagementCommunication Skills