Senior CRM Executive

Mountain Warehouse

Senior CRM Executive responsible for the development of marketing activities for customer acquisition and retention across UK and International markets.

Posted 5/6/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Plan and execute the growth marketing tactics to achieve our customer KPI targets.
Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.
Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.
Plan and implement all paid direct response media, including media inserts, press ads and door drops.
Manage workload and production with in-house and agency teams
Produce forecasts for customer and revenue KPIs from acquisition marketing activities
Set up a continuous testing programme to ensure that we are learning and improving on results
Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.
Brief campaign data requirements and creative assets through from initial concept to approval and delivery.
Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.

Requirements

What you’ll need

A keen interest in data and print marketing
A degree in marketing, business, communications or a relevant subject is preferred
Proven experience in marketing campaign planning and delivery
Demonstrable experience in campaign reporting
A breadth of CRM experience – including direct mail, inserts, door drops
Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
Exceptional attention to detail
Strong communication and copy writing skills
Experience in using Google Analytics and Microsoft Excel
Pro-active ‘do-er’, keen to roll your sleeves up and make a difference

Benefits

Comp & perks

- Competitive salary and benefits package
- Hybrid working, 3 days in London based office & 2 working from home
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing campaign planningcampaign reportingCRMdirect mailmedia insertsdoor dropsdata analysisforecastingcopywriting

Soft Skills

attention to detailstrong communicationcollaborationproactiveorganizational

Certifications

degree in marketingdegree in businessdegree in communications