Junior Paid Media Specialist

Motorola Solutions

Performance marketing specialist optimizing Google, Meta, and SEO campaigns for Motorola Solutions’ safety technologies. Analyzing acquisition performance, improving conversion rates, and supporting B2B growth.

Posted 8/10/2026full-timeRemote • 🇨🇦 CanadaJunior💰 CA$65,000 - CA$75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and optimizing performance marketing campaigns across various paid media channels, with a strong focus on data analysis and audience targeting. Proficient in using marketing analytics tools and SEO strategies to drive user acquisition and enhance campaign performance.

Highest-signal resume keywords

Google Ads ManagementMarketing Analytics ToolsSEO Optimization StrategiesCampaign Performance AnalysisHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingA/B TestingAudience TargetingConversion Rate OptimizationData AnalysisLead GenerationBudget ManagementCampaign ReportingSEO AnalysisLanding Page Optimization

Soft Skills

CollaborationOwnershipData-Driven MindsetIndependent Work

Tools & Technologies

GA4Google Tag ManagerLooker StudioHotjarMouseflowGoogle Search ConsoleAhrefsSEMrushHubSpotJira

Certifications & Qualifications

Google Ads Certification

Industry Keywords

B2B MarketingLead NurturingSaaSPaid MediaRetargeting

About the role

Key responsibilities & impact

Plan, execute, and optimize performance marketing campaigns across paid media channels
Manage campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting
Collaborate with performance marketing, sales, and broader marketing teams on multi-channel strategy
Optimize audience targeting and alignment between paid media and sales objectives
Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging
Monitor and manage paid media budgets
Track, analyze, and report campaign performance using GA4, Google Tag Manager, and Looker Studio
Compile performance reports with insights, trends, and recommendations
Identify growth opportunities and propose paid media initiatives for user acquisition
Analyze user behavior with heatmapping and session-recording tools such as Hotjar or Mouseflow
Collaborate with SEO teams on keyword research, metadata optimization, and technical analysis
Conduct basic SEO analysis using Google Search Console, Ahrefs, SEMrush, or Screaming Frog
Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot
Ensure consistent messaging and brand alignment across marketing channels
Collaborate on projects using Jira or similar project management tools

Requirements

What you’ll need

2+ years of experience in Google Ads
2+ years of experience with marketing analytics tools and SEO optimization strategies
2+ years of experience with marketing automation and project management platforms
Basic understanding of Google Ads, Meta, and LinkedIn
Ability to monitor and optimize CPA, ROAS, and conversion rate metrics
Data-driven mindset with hands-on experience using GA4, GTM, and pixels
Ability to work independently and take ownership of campaigns end-to-end
Google Ads certification is a nice-to-have
Meta Ads experience is a nice-to-have
Experience with B2B lead generation campaigns is a nice-to-have
Familiarity with HubSpot, Salesforce, ZoomInfo, and data enrichment tools is a nice-to-have
Experience with long sales cycles and lead nurturing strategies is a nice-to-have
Previous SaaS or B2B experience is a nice-to-have
Bachelor's Degree
Legal authorization to work in Canada indefinitely is required
Employer work permit sponsorship is not available

Benefits

Comp & perks

Target base salary range of $65,000-$75,000 CAD
Remote work arrangement indicated by #LI-REMOTE
No travel required
No relocation required
Inclusive and accessible recruiting experience
Reasonable accommodations available during the hiring process