Senior Paid Search Account Manager
Incubeta
Spark
Job Level
Mid-LevelSenior
About the role
- We are seeking a strategic, results-driven, and creative Marketing Manager to lead the Marketing Department for SIXT Greece. This position plays a key role in enhancing brand visibility, driving customer acquisition, and ensuring consistent and innovative marketing initiatives across both rent-a-car and leasing services. You will manage a small but dynamic marketing team (2 direct reports) and collaborate closely with internal stakeholders and external partners.
- Develop and execute annual marketing plans aligned with business objectives and SIXT’s global brand guidelines
- Coordinate and manage campaigns across ATL (Above The Line) and BTL (Below The Line) channels
- Oversee performance-driven campaigns with a strong focus on SEA (Search Engine Advertising) and SEO to drive qualified traffic and conversions
- Lead all social media strategy and content, managing both organic and paid campaigns
- Analyze and report on campaign effectiveness, optimizing based on data and KPI
- Ensure consistency in all messaging and visual identity across touchpoints
- Manage copywriting and creative assets in collaboration with agencies or internal teams
- Handle public relations and media activities as needed
- Plan and execute event marketing activities, sponsorships, and activations aligned with the brand’s premium positioning
- Oversee advertising and promotional presence in airports and high-impact locations
- Manage the marketing budget, ensuring cost-efficiency and ROI
- Coordinate with agencies, media partners, and suppliers for timely and quality delivery
- Lead, mentor, and develop the in-house marketing team
- Foster collaboration, creativity, and a data-driven approach within the team
Requirements
- 5+ years of experience in Μarketing, including at least 2 years in a Marketing Manager role ideally in sectors such as mobility, travel, automotive, or premium services
- Bachelor’s degree in Marketing, Communications, Business, or another related field; Master’s degree is also preferred
- Strong experience in digital marketing (SEO, SEA, social media) and campaign management
- Proven track record in planning and executing ATL/BTL campaigns and events
- Excellent project management, communication, and organizational skills
- Analytical mindset with experience in Google Ads, Google Analytics, Meta Business Suite, etc
- Excellent communication and presentation skills, both in Greek and English
