Field Marketing Manager

Motive

Field Marketing Manager developing high-impact marketing programs for Central Enterprise Sales team. Focusing on pipeline growth and sales alignment at Motive, a leader in physical operations management.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing field marketing programs that align with sales goals and drive pipeline creation. Proficient in leveraging marketing tools and analyzing program performance to optimize strategies and ensure measurable business outcomes.

Highest-signal resume keywords

Field Marketing ExperienceDemand Generation CampaignsAccount-Based MarketingSales CollaborationProgram Performance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Field MarketingDemand GenerationProgram ExecutionPipeline CreationDeal Acceleration

Soft Skills

CollaborationCommunicationOrganizational Skills

Tools & Technologies

SalesforceMarketoTableau6senseAsana

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

B2B SaaSEnterprise SoftwareTechnology

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences.
Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities.
Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution.
Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs.
Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities.
Communicate program objectives, gain buy-in, and help drive participation before and after each activation.
Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts.
Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities.
Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes.
Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives.
Help localize messaging, activate content, and align campaign execution across the region.
Maintain strong communication across teams to keep programs on track and aligned to business goals.
Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI.
Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives.
Apply learnings from prior programs to improve targeting, execution, and follow-up over time.
Oversee program budgets, ensuring efficient allocation and strong return on investment.
Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up.
Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs.

Requirements

What you’ll need

5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.
Proven ability to design and execute successful demand generation campaigns and field programs.
Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment.
Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders.
Demonstrated ability to analyze data, report on program performance, and optimize based on findings.
Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana.
Strong organizational skills and the ability to manage multiple priorities with a high standard of execution.
Bachelor’s degree in Marketing or a related field.
Willingness to travel up to 30%.

Benefits

Comp & perks

Creating a diverse and inclusive workplace
Equal opportunity employer