Senior Field Marketing Specialist

Motive

Senior Field Marketing Specialist managing regional marketing programs and events at Motive. Executing high-impact initiatives and supporting sales teams across Eastern regions in a fast-paced environment.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing field marketing programs, including event logistics and cross-functional collaboration, while effectively tracking performance metrics and managing budgets.

Highest-signal resume keywords

B2B MarketingEvent MarketingProject ManagementCross-Functional CollaborationAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionEvent PlanningProgram Performance TrackingBudget ManagementVendor Management

Soft Skills

Strong CommunicationOrganizational SkillsAttention to DetailProblem-SolvingCollaboration

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Field MarketingRegional Marketing ProgramsCustomer EngagementSales EnablementGo-To-Market Strategy

About the role

Key responsibilities & impact

Support the planning and execution of field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
Execute regional events, trade shows, hosted experiences, customer programs, webinars, sponsorships, and other market-facing initiatives aligned to regional business priorities.
Partner closely with Field Marketing leadership, East Sales teams, Demand Generation, Product Marketing, Customer Marketing, and other cross-functional teams to ensure program alignment and execution excellence.
Manage event logistics including timelines, vendors, registration processes, attendee communications, on-site coordination, and post-event follow-up.
Help localize and activate campaigns for specific East sub-regions, industries, accounts, or target audiences.
Coordinate sales enablement and attendee engagement activities before, during, and after events to improve program effectiveness across the East sales org.
Track program performance and provide reporting on key metrics such as registrations, attendance, engagement, meetings, pipeline influence, and follow-up progress.
Support budget tracking, invoice processing, and vendor management for assigned programs and events.
Maintain project plans and execution workflows to ensure field marketing initiatives are delivered on time, at a high standard, and contribute to scalable playbooks.
Serve as a reliable point of coordination across internal teams and external partners to keep programs on track and aligned to goals.

Requirements

What you’ll need

4+ years of experience in B2B marketing, field marketing, event marketing, campaign execution, or go-to-market program support.
Strong experience planning and executing events, regional marketing programs, or customer-facing initiatives in fast-paced environments.
Proven track record supporting regional sales teams (experience supporting multi-regional sales territories is a plus).
Demonstrated ability to manage multiple workstreams and deliver high-quality execution against deadlines.
Experience working cross-functionally with Sales, Marketing, and other go-to-market teams.
Strong organizational, communication, and project management skills.
High attention to detail and ability to solve problems quickly in dynamic environments.
Analytical mindset with the ability to track results and apply learnings to future programs.
Ability to balance independent execution with close collaboration across teams.
Bachelor’s degree required; equivalent experience may be considered.

Benefits

Comp & perks

Health insurance
Professional development opportunities