Senior Manager, Paid Social, Programmatic
Motive
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $155,000 - $186,000 per year
Job Level
About the role
- Own and define Motive’s paid media strategy across social and programmatic channels
- Translate Demand Gen priorities into scalable, full-funnel paid media plans
- Apply first-principles thinking to unlock growth opportunities
- Establish clear hypotheses, testing roadmaps, and success metrics
- Drive alignment across Demand Gen, Sales, and Lifecycle
- Own end-to-end execution across Paid Social and Programmatic platforms
- Activate and scale Demand Gen campaigns
- Build and scale full-funnel programs: Account-based prospecting, Retargeting and nurture
- Lead a video-first strategy to improve engagement and conversion
- Optimize content syndication programs for lead quality
- Continuously refine audience strategies and drive optimization across creative, targeting, bidding, and budget
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 7–10+ years in performance marketing (paid social + programmatic)
- Proven track record driving pipeline and revenue impact
- Experience in Demand Gen / campaign-driven environments
- 2–4+ years managing teams or agencies
Benefits
- Health, pharmacy, optical and dental care benefits
- Paid time off
- Sick time off
- Short term and long term disability coverage
- Life insurance
- 401k contribution
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategyDemand Genfull-funnel marketingaccount-based prospectingretargetingcontent syndicationaudience strategiescampaign managementperformance marketingvideo-first strategy
Soft Skills
first-principles thinkingalignmentleadershipoptimizationcommunication
Certifications
Bachelor's degree in MarketingBachelor's degree in Business