Motive

Customer Marketing Manager

Motive

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Salary

💰 $93,000 - $116,000 per year

About the role

  • Execute customer marketing campaigns that support adoption, retention, renewals, and expansion
  • Manage customer communications across key moments in the lifecycle, partnering with Customer Success, Sales, Product, and Marketing
  • Coordinate closely with internal teams to ensure customer advocacy assets are discoverable, up to date, and actively used
  • Maintain campaign calendars, trackers, and workflows to ensure consistent execution
  • Design how customers are activated across the business—spanning references, storytelling, events, campaigns, media interviews, and other go-to-market initiatives
  • Identify and recruit customers for advocacy opportunities and strengthen long-term relationships with champions
  • Evangelizing the value of customer advocacy internally; this includes articulating advocacy contributions to executive-level audiences
  • Produce and manage customer testimonials, case studies, customer spotlights, and reference stories
  • Build and maintain a centralized, well-organized repository of customer proof points for Sales and Marketing use
  • Manage and grow Motive’s online customer community through consistent programming and engagement
  • Execute community initiatives including discussions, recognition programs, and events created for just the community
  • Monitor engagement and sentiment, surfacing insights and opportunities to internal teams
  • Own day-to-day execution of Motive’s presence on review platforms such as G2, TrustRadius, Capterra, and Gartner Peer Insights
  • Run review generation campaigns, including customer targeting, outreach, and follow-up
  • Track review performance and trends, escalating insights, risks, or opportunities as needed
  • Coordinate internally on responses and actions related to customer feedback
  • Support execution of customer-facing events such as webinars, media interviews, and speaking opportunities
  • Activate customer advocates for product launches, campaigns, and field marketing initiatives
  • Build and maintain an advocate pipeline by consolidating signals from CS, Sales, NPS, product usage, events, and community activity
  • Track and report on core metrics, including advocacy participation, community engagement, review momentum, and asset utilization
  • Use data and customer insights to improve processes, messaging, and program effectiveness over time
  • Manage day-to-day execution of customer marketing programs, including timelines, logistics, follow-ups, and asset delivery
  • Coordinate customer outreach, scheduling, approvals, and consent for testimonials, case studies, and advocacy activities
  • Maintain clean documentation, trackers, and systems to ensure advocacy efforts are organized, up-to-date, and easy to activate across teams
  • Ensure customer-facing experiences—from outreach to delivery—are polished, timely, and positive

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
  • 3–5 years of experience in customer marketing, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
  • Proven experience launching and managing customer marketing and retention/expansion-focused programs
  • Ability to balance customer empathy with business priorities when managing advocacy requests
  • Strong storytelling, writing, and customer communication skills
  • Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints
  • Experience in establishing, building, and managing strong customer relationships
  • Familiarity with review platforms such as G2 and TrustRadius, customer engagement tools such as Peerbound, and project management solutions like Asana
  • Strong project management skills with the ability to manage multiple initiatives end-to-end
  • Experience interviewing customers and contributing to written customer stories or case studies is a plus
Benefits
  • Health insurance
  • Dental care
  • Optical care
  • Paid time off
  • Sick time off
  • Short term disability coverage
  • Long term disability coverage
  • Life insurance
  • 401k contribution
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingretention programsexpansion programsstorytellingwritingcustomer communicationproject management
Soft Skills
customer empathyorganizational skillsattention to detailrelationship management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business