Motive

Marketing Manager, Public Sector

Motive

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $84,000 - $116,000 per year

About the role

  • Develop and implement targeted marketing programs aligned to Public Sector pipeline and revenue goals, including field events, government summits, webinars, associations, and partner initiatives.
  • Serve as the primary marketing point of contact for the Public Sector Sales team, ensuring tight alignment on priorities, messaging, and execution.
  • Plan and run multi-channel marketing programs including email, digital, social, thought leadership, and in-market events.
  • Draft and localize content for Public Sector audiences, including web pages, email campaigns, one-pagers, presentations, social content, and thought leadership.
  • Partner with Product Marketing to ensure messaging aligns with Public Sector needs, regulations, and value propositions.
  • Bring voice-of-customer insights back into the business to help shape positioning, product adoption, and future campaigns.
  • Manage Public Sector events, including owned activations, industry conferences, executive programs, and local government events.
  • Support partner co-marketing activities with integrators, resellers, associations, and solution partners serving government agencies.
  • Oversee pre-event planning, on-site execution, and post-event follow-up to maximize engagement and pipeline outcomes.
  • Travel as needed to attend events, support field activities, and collaborate with Sales.
  • Track and report on marketing program performance, including pipeline influence, lead quality, event ROI, and segment-level insights.
  • Identify what’s working and where to scale—continually optimizing for higher impact and stronger pipeline creation.
  • Collaborate with Sales, Demand Gen, and Marketing Ops to ensure data accuracy and follow-through on lead management.

Requirements

  • 4+ years of B2B marketing experience, preferably with exposure to Public Sector audiences or complex sales cycles.
  • Experience working with Public Sector agencies or government-focused marketing environments is a plus.
  • Strong project management skills with the ability to juggle multiple programs and stakeholders.
  • Experience owning campaigns end-to-end—from strategy, content creation, and execution to reporting and iteration.
  • Excellent writing skills with an ability to tailor content to highly regulated or technical audiences.
  • Strong collaboration skills and comfort influencing cross-functional teams.
  • Ability to work independently in a remote environment with a high sense of ownership and accountability.
  • Experience with events, associations, or field marketing is a plus.
  • Familiarity with government procurement cycles or compliance frameworks is a plus.
  • Willingness to travel for events, field programs, and internal team collaboration.
Benefits
  • Health insurance
  • Pharmacy benefits
  • Optical care benefits
  • Dental care benefits
  • Paid time off
  • Sick time off
  • Short term and long term disability coverage
  • Life insurance
  • 401k contribution
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign managementcontent creationevent managementdigital marketingemail marketingsocial media marketingdata analysislead managementperformance tracking
Soft Skills
project managementcollaborationcommunicationinfluencingindependenceaccountabilitywritingorganizationadaptabilityproblem-solving