Senior Manager, Web Strategy
Motive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $176,000 per year
Job Level
Senior
Tech Stack
WordPress
About the role
- Lead the development and execution of web strategies that align with the project goals.
- Collaborate with Marketing, Engineering, Creative, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
- Operate as a player/coach, managing a small team while owning your own projects end to end.
- Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.
- Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights) and use those insights to inform site strategy.
- Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance.
Requirements
- 5+ years of website management and strategy experience.
- Driven with a growth mindset who can take ownership and operate as a pace setter.
- Proven ability to collaborate effectively with cross-functional teams and stakeholders.
- Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Wordpress), A/B testing tools, site analytics and other business intelligence tools.
- Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
- Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
- Ability to adapt to a fast-paced and dynamic work environment, staying proactive and innovative in the ever-evolving landscape.
- Prefer a candidate with managing an international multi-site environment from the ground up.
Benefits
- Health, pharmacy, optical and dental care benefits
- Paid time off
- Sick time off
- Short term and long term disability coverage
- Life insurance
- 401k contribution
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
website managementweb strategySEOA/B testingsite analyticsdata analysisproject managementcontent strategyuser behavior analysisdata-driven decision making
Soft skills
collaborationleadershipproblem-solvingcommunicationpresentationadaptabilityownershipgrowth mindsetproactivityteaching