Product Marketing Manager

Motive

Product Marketing Manager driving go-to-market strategy, product launches, and PLG for Motive's AI-powered fleet-management platform. Shaping positioning, sales enablement, and customer growth.

Posted 9/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $98,000 - $134,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies for AI-powered SaaS products, with a strong focus on product positioning, messaging, and customer insights. Proven ability to collaborate with cross-functional teams to drive product adoption and growth while managing multiple projects effectively.

Highest-signal resume keywords

Go-To-Market StrategyProduct MarketingAI-Powered SaaS ExperienceCommunication SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentSales EnablementData AnalysisMarket Insights

Soft Skills

StorytellingRelationship BuildingAdaptabilityCollaboration

Tools & Technologies

Sales Collateral DevelopmentPresentation ToolsMarketing Automation

Certifications & Qualifications

Bachelor's Degree in MarketingU.S. Export Administration Regulations Compliance

Industry Keywords

AI PlatformSaaS ProductsFintechProduct LaunchDemand Generation

About the role

Key responsibilities & impact

Own go-to-market strategy and PLG motions for Motive products
Develop and execute go-to-market plans aligned with company objectives and revenue targets
Drive marketing efforts for new product launches and feature releases
Work with cross-functional teams to ensure seamless product rollouts
Support product adoption and growth through PLG motions
Define positioning, messaging, and value propositions for key audiences
Differentiate Motive's AI platform capabilities in a competitive landscape
Use data and customer insights to refine messaging, pricing, and product strategy
Develop sales collateral, presentations, and training materials
Collaborate with demand generation, lifecycle, and content marketing teams on awareness and lead-generation campaigns
Build understanding of industry trends, pain points, and buyer personas
Identify opportunities for differentiation and expansion
Represent the voice of the customer within the organization
Work with Product Managers to influence roadmap decisions using customer feedback and market insights
Collaborate with channel and partnership teams on co-marketing initiatives

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
3+ years of experience in product marketing
Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech is strongly preferred
Strong ability to translate complex technical features into clear, compelling customer benefits
Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products
Excellent communication, storytelling, and presentation skills
Ability to build strong working relationships with Product Directors and cross-functional team members
Ability to manage multiple projects and priorities while maintaining a strategic perspective
Agile and able to adapt quickly to shifting market dynamics and organizational priorities
Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations
Employees must be authorized to receive access to Motive products and technology

Benefits

Comp & perks

Health benefits
Pharmacy benefits
Optical benefits
Dental care benefits
Paid time off
Sick time off
Short-term disability coverage
Long-term disability coverage
Life insurance
401(k) contribution
Restricted stock units may be included in total compensation for certain roles
Some interviews or new-hire training sessions may be held in person at one of Motive's global offices