Senior Manager, Brand and Competitive Intelligence Insights

Morningstar

Senior Manager leading Brand Research and Competitive Intelligence at Morningstar. Developing insights frameworks to strengthen decision-making and support business growth across the organization.

Posted 8/1/2026full-timeChicago • Illinois, New York • 🇺🇸 United StatesSenior💰 $95,275 - $139,741 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand research and competitive intelligence, with a strong ability to synthesize complex data into actionable insights that drive strategic business decisions. Proficient in stakeholder engagement and governance frameworks to enhance research functions and connect insights to marketing and product strategies.

Highest-signal resume keywords

Brand ResearchCompetitive IntelligenceStakeholder ManagementAnalytical SkillsExcel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MeasurementMessage TestingPerception TrackingMarket SynthesisCompetitor ProfilingStrategic AnalysisResearch Function DevelopmentGovernance DefinitionReporting Rhythms

Soft Skills

CommunicationInfluencing Skills

Tools & Technologies

GartnerAnalysis ToolsVisualization ToolsSurvey PlatformsIntelligence Tracking Systems

Industry Keywords

B2BFinancial ServicesEnterprise Environment

About the role

Key responsibilities & impact

Lead the development, design, and ongoing buildout of Morningstar’s Brand Research and Competitive Intelligence functions.
Establish a scalable, centralized approach to brand and competitive insights.
Define the operating structure, research roadmap, governance, and stakeholder engagement model.
Build a sustainable framework for measuring brand health and monitoring market and competitor movement.
Synthesize complex findings into clear, business-ready narratives.
Present insights to senior stakeholders and drive decision-making through briefings and planned readouts.
Help connect brand and competitive intelligence with other insight streams.
Identify opportunities to use AI and scalable workflows to improve efficiency and create more accessible insights assets.
Manage external research and intelligence partners as needed.

Requirements

What you’ll need

Strong experience in brand research, competitive intelligence, or related strategic insights disciplines, ideally in a B2B, financial services, or complex enterprise environment.
Demonstrated ability to build or scale a research function, including defining processes, governance, stakeholder workflows, and reporting rhythms.
Deep understanding of brand measurement, message testing, perception tracking, and the strategic application of brand research to business decisions.
Strong knowledge of competitive intelligence methods, including external monitoring via tools like Gartner, market synthesis, competitor profiling, and strategic analysis.
Ability to connect research and intelligence outputs to business strategy, marketing choices, product decisions, and GTM priorities.
Excellent analytical skills with the ability to synthesize quantitative and qualitative inputs into compelling narratives and clear recommendations.
Strong communication and stakeholder management skills, with experience influencing senior partners across marketing, product, sales, and executive teams.
Strong proficiency in Excel and other analysis and reporting tools; experience with visualization, survey platforms, or intelligence tracking systems is desirable.

Benefits

Comp & perks

100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups