MorganFranklin Consulting

Senior Marketing Manager

MorganFranklin Consulting

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Senior

About the role

  • Serve as the marketing subject-matter expert for Consulting offerings, capabilities, and solutions, representing the voice of the Consulting business in marketing strategy and execution.
  • Develop and manage Consulting marketing strategies and roadmaps aligned to enterprise priorities, Consulting revenue objectives, and go-to-market motions.
  • Drive execution of demand-generation and awareness initiatives that support Consulting pipeline growth and strategic accounts.
  • Serve as the primary marketing partner to Consulting leadership and practice leaders, owning day-to-day stakeholder management and alignment.
  • Build strong, trusted relationships with Consulting, sales, and solutions leaders.
  • Translate Consulting business needs into clear marketing briefs and priorities for Global Marketing and cross-functional teams.
  • Partner closely with the Director, Marketing Business Partner to align priorities, escalate needs, and share insights.
  • Partner with Global Marketing teams to design and activate Consulting-focused campaigns, thought leadership programs, and solution launches.
  • Identify opportunities to leverage enterprise and integrated campaigns to support Consulting growth and cross-solution selling.
  • Collaborate with marketing colleagues to develop and execute multi-channel strategies, including content, events, PR, social media, email, digital, and sales enablement.
  • Lead development and ongoing refinement of Consulting sales enablement materials, including solution overviews, pitch decks, one-pagers, case studies, POVs, and use-case content.
  • Ensure materials reflect Consulting buyer needs, solution differentiation, and enterprise brand standards.
  • Partner with Campaigns & Enablement and Brand teams to ensure Consulting assets are scalable, current, and market-ready.
  • Provide regular reporting and insights to the Director, Marketing Business Partner and Consulting leadership on marketing performance, campaign effectiveness, and pipeline influence.
  • Work with Growth and Performance to continuously refine Consulting marketing strategies and execution through marketing reporting, consulting team feedback, and market insights.
  • Track progress against Consulting marketing goals and partner with marketing to recommend optimization opportunities.
  • Act as a Highspring brand ambassador for the Consulting business, ensuring alignment to enterprise brand strategy, messaging, and storytelling.
  • Monitor market trends, competitor activity, and buyer feedback relevant to Consulting services and solutions.
  • Share insights broadly across business and marketing teams to support a continuous feedback loop from Consulting execution back into enterprise strategy.

Requirements

  • Bachelor's degree in Marketing or related field required
  • 5-8 years of experience in B2B Marketing for consulting or professional services, with preferable experience in leveraging ABM tactics.
  • Fluency in multi-channel marketing strategies that directly tie to business outcomes.
  • Exceptional stakeholder management skills and experience managing marketing priorities for multiple teams.
  • Clear, concise communication style with an emphasis on driving outcomes.
  • Ability to translate business needs into impactful marketing tactics.
  • Demonstrates organized, proactive work style to meet deadlines and minimize last-mile changes.
  • Preferred experience in project management tools, such as Monday.com.
Benefits
  • Determining compensation based on skill sets, experience, and other factors
  • Eligible for a variety of bonus and financial incentives based on individual and company performance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Marketingmulti-channel marketing strategiesdemand generationstakeholder managementmarketing performance reportingsales enablementABM tacticsmarketing strategy developmentcampaign executioncontent development
Soft Skills
communicationrelationship buildingorganizational skillsproactive work stylecollaborationinsight sharingstrategic thinkingproblem-solvingadaptabilitytime management
Certifications
Bachelor's degree in Marketing