Senior Associate, Intermediary Channel Marketing

Morgan Stanley

Develop and execute marketing strategies for Morgan Stanley's Alternatives business. Collaborate with sales teams and manage targeted marketing campaigns for investment solutions.

Posted 8/1/2026full-timeNew York City • Massachusetts, New York • 🇺🇸 United StatesSenior💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing programs tailored for intermediary distribution channels within the financial services sector, with a strong focus on alternative investments. Proven ability to manage projects effectively while building collaborative relationships across various teams to drive marketing success.

Highest-signal resume keywords

Channel Marketing ExperienceIntermediary Distribution StrategiesAlternative Investments KnowledgeProject Management SkillsMarketing Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program DevelopmentCampaign MeasurementDigital MarketingEmail MarketingContent MarketingSocial Media MarketingEvent MarketingAdvisor Education ProgramsFundraising CampaignsThought Leadership Initiatives

Soft Skills

Relationship BuildingCollaborationCommunication SkillsPresentation SkillsResults-Oriented Mindset

Industry Keywords

Asset ManagementFinancial ServicesBroker-DealersRegistered Investment AdvisorsWirehousesPrivate EquityHedge FundsPrivate CreditReal AssetsAdvisor Engagement Strategies

About the role

Key responsibilities & impact

Serve as the primary Channel Marketing partner for the Alternatives business, supporting the marketing needs of the Alternatives sales organization and associated business priorities
Develop and execute marketing programs that support alternative investment strategies and solutions, including product launches, fundraising campaigns, thought leadership initiatives, advisor education programs, webinars, and events
Partner closely with Alternatives Product Marketing and sales leadership to translate business objectives into effective intermediary marketing strategies and deliverables
Create and manage marketing campaigns across digital, email, content, social, and event channels designed to drive awareness, engagement, and demand among financial advisors
Collaborate with other Channel Marketing managers to incorporate alternative investment capabilities into broader intermediary campaigns and sales initiatives
Lead the marketing support and promotion of conferences, roadshows, webinars, due diligence events, and other advisor-facing programs
Manage channel marketing deliverables from concept through execution, partnering with creative, editorial, digital, compliance, and production teams
Develop campaign measurement and reporting frameworks to evaluate effectiveness and identify opportunities for optimization
Build strong relationships across Sales, Product Marketing, Compliance, Legal, and Marketing to ensure coordinated execution and a consistent client experience
Assist the Channel Marketing team with other strategic initiatives and special projects

Requirements

What you’ll need

Bachelor's degree or equivalent experience
5–8 years of marketing experience within asset management or financial services
Demonstrated experience developing and executing marketing programs for intermediary distribution channels, including broker-dealers, RIAs, wirehouses, and banks
Strong understanding of intermediary sales and marketing dynamics, advisor engagement strategies, and channel-based marketing programs
Experience with alternative investments, private markets, private credit, private equity, hedge funds, real assets, or related investment solutions preferred
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong written, verbal, and presentation skills
Proven ability to build relationships and collaborate across sales, product, marketing, and investment teams
Results-oriented mindset with experience measuring and optimizing marketing effectiveness.

Benefits

Comp & perks

Comprehensive employee benefits and perks
Opportunities to move about the business