Senior Digital Content Manager

Morgan, Lewis & Bockius LLP

Senior Digital Content Manager leading global website strategy, governance, SEO, and AI discovery for Morgan Lewis, an international law firm. Managing content teams and cross-functional digital initiatives across hybrid New York or Philadelphia offices.

Posted 8/10/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $155,500 - $248,725 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global digital content strategies, including SEO, content optimization, and governance models. Proven ability to lead cross-functional teams, manage complex projects, and translate business objectives into actionable content plans.

Highest-signal resume keywords

Digital Content StrategySEO OptimizationContent GovernanceTeam LeadershipEnterprise Content Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyDigital MarketingContent OptimizationEditorial StandardsConversion OptimizationContent ArchitectureGenerative AIAnalyticsDigital StorytellingContent Performance Frameworks

Soft Skills

Executive PresentationNegotiationChange LeadershipInfluencingCoaching

Tools & Technologies

SitecoreGA4Google Search ConsoleSemrushSiteimproveJiraFigmaSprout SocialLinkedInYouTube

Industry Keywords

Professional ServicesLegal IndustryDigital AccessibilityCulturally Diverse StakeholdersKnowledge-Based Environment

Tech Stack

Tools & technologies

Sitecore

About the role

Key responsibilities & impact

Own the firm’s global digital content strategy, operating model, and multiyear roadmap
Translate business, brand, practice, industry, recruiting, and reputation priorities into actionable content plans
Lead content strategy for websites, campaigns, resource centers, blogs, landing pages, and emerging digital platforms
Generate original content ideas, editorial series, and creative approaches
Own global content governance, editorial standards, quality controls, and decision rights
Establish processes for content intake, approval, publishing, maintenance, archival, and retirement
Direct content architecture, taxonomy, metadata, tagging, templates, and internal-linking standards
Lead global localization and regional adaptation
Establish responsible standards for generative AI and emerging tools in content workflows
Lead SEO, content authority, AI-discovery, search-intent, keyword, structured content, and metadata optimization strategies
Monitor search and AI-assisted discovery visibility and identify discoverability opportunities
Lead conversion optimization, testing, and experimentation
Partner with technical teams on search performance, structured data, accessibility, and platform improvements
Lead content strategy for redesigns, migrations, platform enhancements, launches, and major digital initiatives
Partner with UX, design, development, analytics, marketing, brand, communications, and public relations teams
Shape wireframes, content models, page structures, and user journeys
Translate complex legal and business topics into clear, compelling, accessible digital experiences
Manage priorities, dependencies, risks, and deadlines across global cross-functional projects
Establish content performance frameworks, benchmarks, targets, dashboards, and recurring reporting
Present findings and recommendations to senior stakeholders and leadership teams
Lead, manage, coach, and develop the Digital Content/Web Content team and external resources
Set team goals, priorities, performance expectations, and development plans
Support recruitment, onboarding, retention, succession planning, and capability development
Allocate work and resources while balancing capacity, quality, urgency, and development
Lead through influence across global teams and stakeholders
Develop and manage assigned content budgets
Recommend staffing, technology, agency, and investment priorities
Define agency and vendor scopes, deliverables, service expectations, and evaluation criteria
Support procurement, contract, and resource-planning activities

Requirements

What you’ll need

Bachelor’s degree or equivalent combination of education and experience
Minimum of 9 years of progressively responsible experience in digital content, digital marketing, or digital production
Minimum of 3 years of experience leading employees, major programs, or cross-functional initiatives
Experience supporting complex, global organizations and culturally diverse stakeholders
Professional services, regulated, knowledge-based, or partnership-environment experience strongly preferred
Legal industry experience is a plus
Demonstrated success establishing enterprise content strategies, governance models, and scalable operating processes
Proven success advising, influencing, and building consensus with senior stakeholders
Experience managing, coaching, and developing employees and external resources
Strong business judgment and ability to balance audience, brand, reputational, operational, and commercial considerations
Ability to translate broad objectives into clear priorities, roadmaps, and measurable plans
Strong executive presentation, facilitation, negotiation, and change-leadership capabilities
Sound decision-making in ambiguous, complex situations with competing priorities
Exceptional writing, editing, proofreading, content strategy, and digital storytelling skills
Advanced knowledge of SEO, content optimization, AI-assisted discovery, and conversion principles
Experience with enterprise content management systems, preferably Sitecore
Experience with GA4, Google Search Console, Semrush, Siteimprove, Jira, and Figma
Working knowledge of WCAG, digital accessibility, structured content, taxonomy, metadata, and analytics
Familiarity with Sprout Social, LinkedIn, YouTube, Instagram, WeChat, and emerging platforms
Experience applying generative AI and automation responsibly within content workflows
Experience managing budgets, vendors, agencies, contracts, and resource allocation
Excellent written and verbal communication skills
Commitment to exceptional client service, confidentiality, inclusion, and professional standards
Flexibility to work overtime and outside regular business hours when required

Benefits

Comp & perks

Hybrid three (3) days per week in-office schedule
Competitive compensation
Medical coverage
Parental leave
Paid time off
Income protection programs
401(k) eligibility
Vacation and sick time
Flexible working arrangements
Professional development
Training and knowledge sharing