Marketing Manager – Marketing Automation

morefire

Marketing Manager responsible for enhancing CRM and Marketing Automation efforts at morefire. Collaborating with teams to drive marketing performance and brand visibility.

Posted 7/15/2026full-timeKöln • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and marketing automation, particularly with HubSpot, while effectively managing marketing content and projects. Possesses strong analytical skills and a hands-on mentality to drive marketing strategies and AI-powered processes.

Highest-signal resume keywords

CRM ManagementHubSpot ExperienceAI & Automation ToolsProject ManagementBilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEmail MarketingContent ManagementData Quality AssuranceCustomer Journey Mapping

Soft Skills

Analytical MindsetSolution-Oriented ThinkingHands-On MentalityEffective Communication

Tools & Technologies

HubSpotMakeN8nZapierLLMs

Industry Keywords

Marketing StrategyTrade ShowsEvent PlanningSegmentationAutomation Processes

About the role

Key responsibilities & impact

Your mission at morefire: As a Marketing Manager in morefire's internal marketing team, you will be responsible for key areas that directly impact our marketing and sales performance.
CRM & Marketing Automation: You will continuously develop our CRM and marketing automation processes in HubSpot, ensure high data quality, and implement targeted email marketing initiatives.
Content Management: You will coordinate and manage our marketing content, from case studies and blog posts to other digital content formats.
AI & Process Automation: You will identify automation opportunities, implement AI-powered processes using LLMs and integration tools, and actively bring new AI expertise into our marketing team.
Events & Trade Shows: You will plan, organize and support our trade show and event appearances from preparation through follow-up.
Marketing Strategy: You will develop measures that strengthen our brand and sustainably support our marketing and sales performance.
Project Management: You will independently manage marketing projects and ensure their successful implementation.
Collaboration & Development: You will onboard working students, assign and coordinate their tasks, and take responsibility for their professional supervision.

Requirements

What you’ll need

Marketing, CRM & HubSpot: You bring experience in digital marketing and a solid understanding of CRM processes, customer journeys and segmentation. Ideally, you have previous experience with HubSpot.
AI & Automation: You are enthusiastic about AI and marketing automation and have first experience with automation tools such as Make, n8n or Zapier — or you are eager to learn them.
Technical aptitude: You enjoy technical and logical thinking and like to get to grips with new tools and topics.
Analytical & solution-oriented mindset: You quickly recognise connections, work in a structured way and develop pragmatic solutions for complex challenges.
Hands-on mentality: You take ownership, implement ideas independently and drive projects to completion.
Communication: You communicate confidently in German and English and can convey complex topics clearly — both in writing and verbally.

Benefits

Comp & perks

Warm, welcoming team & culture: A great team of specialists who will welcome you from day one. We value respect, honest feedback and genuine team spirit (whether at the summer party, in the agency bar or during sports).
Professional development: We foster your curiosity. If you want to explore new things, you’ll have the space to do so. Our tailored training is aligned with your individual goals and strengths.
Mental well-being: Your health matters to us. We support you with workshops and coaching on your personal and professional development.
Flexibility & equipment: Work where you are most productive with flexible hours and company-provided technical equipment.
32 days of vacation, Deutschlandticket (public transport pass), voucher packages, company pension scheme (bAV) and various health offerings.